• Starcom, Dish Battle Over Ad-Skipping AutoHop by Wayne Friedman

    Starcom MediaVest Group Exchange had been negotiating with Dish Network over a significant TV addressable advertising deal. But after hearing about Dish's new feature called AutoHop -- which allows viewers to access commercial-free prime-time programming from the four major networks, ABC, CBS, NBC, and Fox -- all talks are off. ...Read the whole story

  • MEC Debuts Analytics Tool To Optimize Media Sales by Steve McClellan

    MEC North America is rolling out a new ROI analytics tool, dubbed Crossmedia, that compares and optimizes the sales effectiveness of media plans across all paid, owned and earned media channels. The shop is telling clients they can expect to average 5% to 15% efficiency gains across their media plans by utilizing the new approach. ...Read the whole story

  • FCC Hints Cable Carriage Payments Could Lessen by David Goetzl

    Speaking at the national cable convention on Tuesday in Boston, FCC Chairman Julius Genachowski offered cable operators some hope that carriage payments to broadcasters could go down, citing the rise in blackouts and an FCC examination of shared services agreements. But he gave no indication that the process is moving with any alacrity. ...Read the whole story

  • NAB Sues FCC Over Political Ad Reporting by Wayne Friedman

    The National Association of Broadcasters wants to stop the Federal Communications Commission's proposed rules around political advertising disclosure -- and it is taking the regulatory group to court. The proposal would require TV stations to reveal political ad rates. ...Read the whole story

  • Tribune May Sell Print, Broadcast Properties by Erik Sass

    As part of Tribune's ongoing Chapter 11 bankruptcy proceedings, the corporation may be setting the stage for a sale of some media properties. Given the beleaguered state of the newspaper business, the company is probably more likely to choose to divest its big-city newspapers, like the 'Los Angeles Times.' ...Read the whole story

  • WPP's Request To Dismiss SOX Suit Denied by Steve McClellan

    A New York District Court judge has denied a request by WPP and its operating units Ogilvy & Mather and Neo@Ogilvy to dismiss a lawsuit brought against them for alleged wrongdoings barred by the Sarbanes-Oxley Act. ...Read the whole story

  • MundoFox Expands Reach To Majority Of Hispanic Markets by David Goetzl

    MundoFox, the Hispanic-targeted network set to launch in August, has added a presence in Chicago and says it expects to add affiliates in New York and Houston soon. The network, with Spanish-language versions of U.S. programming, such as NatGeo Kids, the UFC and original programs, is a joint venture between News Corp. and Colombian broadcaster RCN. ...Read the whole story

  • insight Is Facebook An Advertising Medium? by Mike Bloxham

    Just because there is a place for advertising on a given medium, does not mean its is suited to being a conventionally defined ad med ... ...More

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