by Steve McClellan
WPP has agreed to acquire AKQA, considered a pioneer in the digital agency space and one of the last big independent digital agencies. The … Read the whole story
by Steve McClellan
OMD's London-based agency Manning Gottlieb OMD was awarded the Media Lion Grand Prix, the top Media Lion award at the Cannes ad festival, for … Read the whole story
by Wayne Friedman
Big TV companies LG Electronics and TP Vision (which manufactures Philips-branded TV sets in many territories) have started the Smart TV Alliance, intent on … Read the whole story
-
by Erik Sass
Fairway Outdoor Advertising and Olympus Media will merge their assets to create the fourth-largest traditional outdoor advertising company in the U.S. The new company, … Read the whole story
by Wayne Friedman
Looking at the last third of the TV 2011-2012 season -- over a broader week-long viewing metric -- broadcast networks sank in viewership versus … Read the whole story
by David Goetzl
Volvo is hoping to emerge with a big brand lift after a sprawling sponsorship deal with new TNT reality series "The Great Escape." The … Read the whole story
-
by David Goetzl
TV One, which targets slightly older African-Americans than BET, is looking to refresh its brand for the first time since its 2004 debut, offering … Read the whole story
-
by Steve McClellan
Publicis Groupe's Digitas and MDC Partners' Crispin Porter + Bogusky were jointly awarded the Cannes Grand Prix Lion award in the direct marketing category. Read the whole story
-
by Steve McClellan
Could WPP's acquisition of AKQA for an estimated $540 million spark another round of consolidation in the digital agency world as ad holding companies … Read the whole story
COMMENTARY
by Jeff Einstein
I was lucky enough to sit down recently with the original Mr. Digital. I caught up with him at one of his rare public … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
By now, Orabrush has become something of a digital legend. The product - a $5 brush that removes stinky gunk from the back of … Read the whole story