Monday, July 2, 2012
  • Former Posterscope USA Execs Plead Guilty

    The criminal trial of former Posterscope USA executives Todd Hansen and James Buckley won't be going forward. Both men, who initially pled not guilty and were set to go to trial next month, have changed their pleas to guilty, the U.S. District Court in Manhattan has confirmed. ...Read the whole story

  • Organic Growth Forecast Dips For WPP, Omnicom, IPG

    Pivotal Research Group, the media and communication research company, has lowered its organic revenue growth estimates for WPP, Omnicom and Interpublic Group for both the soon-to-end second quarter and full-year 2012. Organic revenue growth is considered a key performance indicator across the advertising industry. ...Read the whole story

  • High Court Throws Out FCC Ruling On 'Wardrobe Malfunction,' Dual Ownership

    One day after the court's major health-care decision, CBS won a broadcast victory. The Supreme Court refused to review Janet Jackson's "wardrobe malfunction" during the 2004 Super Bowl, which threw out the FCC's $500,000 fine against CBS. ...Read the whole story

  • Univision Just Surpasses Net Rivals

    Early results on Thursday show Univision scored a rare summer victory over the English-language broadcast networks -- among both 18-49 and 18-34 viewers. ...Read the whole story

  • White Sox, Outdoor Channel Teams For Promotions

    The Outdoor Channel took a swing Friday with a promotion giving baseball fans premium outdoor real estate. Fans spent the night on the Chicago White Sox home field as the channel sought to raise awareness about its availability in Chicago. ...Read the whole story

  • Citi Presenting Sponsor For 'Extra' Olympics

    Citi is the presenting sponsor of "Live Extra," the section on NBCOlympics.com that will offer live coverage of all Olympic events for the London Games. Live Extra" is a TV Everywhere-type service, where users must prove they pay for TV service that includes CNBC and MSNBC. ...Read the whole story

  • Untangle Mobile Metrics To Track Campaigns

    In the absence of standardized metrics, a new Forrester report outlines strategies for piecing together different data sources to effectively track mobile campaigns. The goal is for marketers to see what levels of reach and engagement they're achieving across different mobile ad formats. ...Read the whole story

The Throne Behind The Power

KOHLER, Wisc. - The answer was all around them. Five panelists sat onstage considering the problem: "Proving Social ROI to the CFO." The occasion was the MediaPost Brand Marketing Summit. The venue was The American Club, ...More


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