Wednesday, August 1, 2012
  • A Year After Synovate Sale, Acquisitive Aegis Gets Back Into Marketing Analytics

    Aegis Group, which itself has agreed to be sold to Japan's Dentsu, has been on an acquisitions tear, and this morning announced two new additions -- including one that gets it back into the marketing effectiveness analytics business, which it divested itself from last year, partly so it could make itself more attractive to a pure-play media and advertising services suitor, like say, Dentsu. ...Read the whole story

  • UM Goes Global With Custom Ad Unit

    Universal McCann's custom content division -- started a little more than two years ago as a U.S.-focused practice -- now has 35 custom campaign "architects" spanning 16 countries, and is designed to create unique campaigns and content for clients using multiple and integrated media channels. ...Read the whole story

  • Yahoo's IntoNow 3.0 Syncs With TV

    Yahoo is making a bid to be a pacesetter in media companies' burgeoning emphasis on developing second-screen experiences, where TV viewing content is synced in real-time with what's available on a tablet or other device. The company is referring to its renewed effort as IntoNow 3.O, which will have a focus on social media and music. ...Read the whole story

  • Weather Channel Lures Political Dollars To Mobile Platform

    Politicians who find the prevailing winds blowing against them can now turn to the Weather Channel to build support. The channel is joining many other media companies with an aggressive approach to landing political dollars between now and election day. ...Read the whole story

  • Discovery Registers 7% Uptick In Revs

    Discovery Communications witnessed steady gains in advertising sales for its U.S. networks in the second quarter. Advertising sales climbed 6% to $387 million -- which was slightly lower than the 9% gains made in the second quarter of 2011. Overall, second-quarter revenues climbed 7% to $1.1 billion for the period. ...Read the whole story

  • LaNeve Joins WPP's Team Detroit As COO

    Mark LaNeve, formerly the top marketing executive at General Motors, is joining WPP ad shop Team Detroit as chief operating officer, the agency has confirmed. LaNeve will lead the strategy and overall operations for the Ford and Lincoln businesses globally and report to Team Detroit CEO Satish Korde. ...Read the whole story

  • IPG Salutes Shops, Staffers On Diversity

    The Interpublic Group of Companies is hosting an awards program to honor agencies and people within its organization that have made standout efforts on the diversity front. The event comes after several months of reports detailing Adland's continuing struggle to make progress in diversity. ...Read the whole story

  • Olympics Ratings Win Gold For NBC

    The third night of competition at the London Summer Olympics scored an average 31.6 million average viewers on the NBC Television Network -- the best viewer results in 36 years. ...Read the whole story

  • Hearst Taps Sprinklr To Up Social Strategy
  • 'The Daily' Lays Off One-Third Of Staff
Coffee Vs. Chicken: Nation Divides Along Culinary Lines

It was only four years ago to the day -- August 1, 2012 -- that the Great Culture Wars started. Fast-food companies inflamed the passions and imaginations of Americans the way no political party at the ...More

  • London 2012 - Ultimate Disruption?

    With all the shenanigans over in London right now surrounding the Olympic games, it's inevitable that the lives of Londoners and those in towns and cities impacted by the Games are turned upside down in a ...More