by Wayne Friedman
Nielsen has added a new layer to its cross-platform advertising measurements. "Nielsen Online Advertising Segments -- TV Viewing" will connect online and offline consumer … Read the whole story
by Steve McClellan
New research from Chicago-based Strata indicates that a majority of the ad shops the company surveyed nationwide believe business conditions will improve, or at … Read the whole story
by David Goetzl
Rentrak has reached an agreement that looks to combine viewership data for brand integrations with effective metrics. The deal will have Rentrak's second-by-second data … Read the whole story
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by Wayne Friedman
Walt Disney Co. posted some strong third-quarter fiscal results -- driven in large part by its parks and resorts business unit. Advertising results at … Read the whole story
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by Wayne Friedman
Without the business revenues from AMC Networks, Cablevision Systems Corp. second-quarter net income sank 28%. Cablevision Systems posted a profit of $63.5 million, down … Read the whole story
by Erik Sass
U.S. consumer magazines' average newsstand sales tumbled 9.3% from the first half of 2011 to the same period in 2012. The data showed substantial … Read the whole story
by David Goetzl
Stripping out political dollars, Nexstar Broadcasting posted a 7% gain in ad revenue in the second quarter to $66.2 million. Retrans consent revenue leaped … Read the whole story
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by Erik Sass
Adspace, which operates a network of place-based media reaching mall shoppers, announced that it has acquired Mallvision from Access Sports Media (formerly Access 360 … Read the whole story
by Laurie Sullivan
Performics, the search marketing arm of the Publicis Groupe, announced the acquisition of Resultrix on Tuesday, reaffirming its stance on performance media and support … Read the whole story
by Steve McClellan
McDonald's is spending $150 million by some accounts on exclusive worldwide sponsorship rights for the retail food services category at the London Olympics. But … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
All technology is transitional. From the spear to the rifle; the horse and cart to the SUV; the telegraph to the Internet. The trick … Read the whole story