• Nielsen Adds Cross-Platform Ad Metrics

    Nielsen has added a new layer to its cross-platform advertising measurements. "Nielsen Online Advertising Segments -- TV Viewing" will connect online and offline consumer behaviors, giving marketers the ability to reach TV audiences online and to more closely align their TV and online ad campaigns. ...Read the whole story

  • Study: Ad Execs Optimistic About 2012

    New research from Chicago-based Strata indicates that a majority of the ad shops the company surveyed nationwide believe business conditions will improve, or at least not worsen, in the second half of 2012. And 40% said they expect improvement during the second half. Results are driven, in part, by the influx of political spending. ...Read the whole story

  • iTVX, Rentrak Team For Better Brand Integration Engagement

    Rentrak has reached an agreement that looks to combine viewership data for brand integrations with effective metrics. The deal will have Rentrak's second-by-second data linked with an analytics system run by iTVX, the multipurpose advisory firm in the brand integration space. ...Read the whole story

  • Disney Posts Strong Q3 Results, Ad Revenues Mixed

    Walt Disney Co. posted some strong third-quarter fiscal results -- driven in large part by its parks and resorts business unit. Advertising results at its TV networks offered more of a mixed picture. ...Read the whole story

  • Cablevision Sees Uptick In Local Ads, Revs Flat

    Without the business revenues from AMC Networks, Cablevision Systems Corp. second-quarter net income sank 28%. Cablevision Systems posted a profit of $63.5 million, down from $87.5 million. The upside: local advertising revenue grew 23% to $43 million. ...Read the whole story

  • Magazine Paid Subs Up, Newsstand Sales Down

    U.S. consumer magazines' average newsstand sales tumbled 9.3% from the first half of 2011 to the same period in 2012. The data showed substantial drops in newsstand sales at a number of big titles across a range of categories. ...Read the whole story

  • Nexstar Records Solid Revenue Gain

    Stripping out political dollars, Nexstar Broadcasting posted a 7% gain in ad revenue in the second quarter to $66.2 million. Retrans consent revenue leaped at a robust 78% rate to $15.3 million. ...Read the whole story

  • Adspace Boosts Reach With Mallvision Acquisition

    Adspace, which operates a network of place-based media reaching mall shoppers, announced that it has acquired Mallvision from Access Sports Media (formerly Access 360 Media) -- boosting its reach in key DMAs around the country. ...Read the whole story

  • Publicis Groupe Buys Resultrix, Strengthens Mobile

    Performics, the search marketing arm of the Publicis Groupe, announced the acquisition of Resultrix on Tuesday, reaffirming its stance on performance media and support for a shift in media buying and consumption. The acquisition gives Performics greater expertise in mobile. ...Read the whole story

  • McDonald's Olympic Ads Fuel Backlash On Twitter

    McDonald's is spending $150 million by some accounts on exclusive worldwide sponsorship rights for the retail food services category at the London Olympics. But according to MediaCom analysis, that investment is fueling a lot of negative sentiment on Twitter. ...Read the whole story

  • Technology - It's Transitional

    All technology is transitional. From the spear to the rifle; the horse and cart to the SUV; the telegraph to the Internet. The trick is ... ...More



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