• DIY Builds Sponsorships For 'Blog Cabin' by David Goetzl

    Susan Leigh, the ad sales head at the DIY Network, would love to bring a state-of-the-art entertainment room to one of the houses refurbished in the network's "Blog Cabin" series. She'd like to sign sponsors such as Sony or Nintendo to show off their cutting-edge technologies. ...Read the whole story

  • HD Ads On The Rise, But Lag Behind In HD Media Adoption by Wayne Friedman

    Despite the continuing growth of high-definition TV commercials, it lags in HD capability of U.S. TV media. HD commercials represent 25% of all commercials aired. This compares to 70% of U.S. media outlets that have adopted HD technology, according to research from Extreme Reach, the video ad distributor. ...Read the whole story

  • Sheen Comedy Likely Returning To FX Next Year by David Goetzl

    Charlie Sheen seems poised for a continued run on FX -- not long after the end of his tenure with "Two And A Half Men." Jon Feltheimer, CEO of the studio behind "Anger Management," said Friday that FX has "already expressed their confidence" that a ratings-based trigger will kick in, calling for 90 more episodes of the Sheen-starring comedy to be ordered. ...Read the whole story

  • NBC's Prime Olympic Ratings Lower, Cable Network Gets Record Viewers, Streams by Wayne Friedman

    NBC's prime-time numbers dropped again as its three-hour prime-time coverage for "XXX Olympics Games" sank 40% among adult 18-49 viewers from a week ago. But NBC said yesterday that the gold medal-winning victory of the USA over Japan in soccer gave its NBC Sports Network the highest viewership in its history for a specific TV event. NBC also said it took in 1.467 million live video streams for the soccer game, the most in Olympic history. ...Read the whole story

  • Cumulus Revenues Flat In Q2 by Erik Sass

    Cumulus Media, the nation's second-largest broadcast radio group, revealed that total revenues were basically flat in the second quarter, decreasing 1.7% from $290 million in 2011 to $285.2 million in 2012, when the company's acquisition of Citadel Broadcasting and other transactions are taken into account. ...Read the whole story

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