Digital wunderkind JT Batson, a key player in the formation of media-buying data processor Mediaocean, has joined analog media giant Cumulus Media as chief … Read the whole story
American Express says it is launching the largest interactive TV campaign ever with the launch of a branded TV platform, the Amex Channel, expected … Read the whole story
Many networks claim top results in various categories. NBC's "The Voice" and other new shows like "Revolution" and "Go On" have given the network … Read the whole story
November has been a busy month in terms of M&A activity in the outdoor ad marketplace. Most recently, Lamar Advertising Co. has acquired NextMedia … Read the whole story
Given the holiday excesses, the Media Storm agency recently completed a series of programs and activities designed to get staffers to focus more on … Read the whole story
ESPN has secured rights to the entire college football playoff system coming into effect in January 2015 as part of a deal running through … Read the whole story
Just as the holiday movie season kicks into high gear, the cinema ad industry is unveiling its most substantive research to date showing that … Read the whole story
A Nielsen study shows that kids of all ages want personal TV/video-type products -- and most clamor for the Apple brand-name attached. Read the whole story
The Big 4 are failing because, as has been obvious for almost a decade, they must fail. Fragmentation and ad avoidance have killed their … Read the whole story
MEDIA magazine has selected Carat Agency of the Year for 2012, marking the first time the Aegis Media unit has won the prestigious award … Read the whole story