MediaDailyNews
Wednesday, February 27, 2013
  • Horizon's, Er, Smoking: Lands E-Cigarette Biz
    by Steve McClellan

    Electronic cigarette marketer Njoy has selected Horizon Media for media and planning duties after a review. The company stresses that its product is not … Read the whole story

  • Cablevision Sues Viacom Over Unpopular Carriage
    by Wayne Friedman

    Cablevision Systems filed an major antitrust lawsuit today against Viacom, saying the big TV network group has forced the Long Island, N.Y.-based cable operator … Read the whole story

  • Jay Fades Paid Trade
    by Erik Sass

    'Variety,' the storied Hollywood trade publication, will cease publishing its daily print edition effective March 18. It will continue producing a weekly print magazine, … Read the whole story

  • IPG Taps Skelton As Managing Director, Global Healthcare
    by Steve McClellan

    Interpublic Group has hired Martin Skelton to the new position of managing director, global healthcare. IPG Healthcare agency networks include Draftfcb Healthcare, ICC Lowe, … Read the whole story

  • AMC Gains Nearly 17% In Ad Revs
    by Wayne Friedman

    AMC Networks posted strong fourth-quarter advertising business -- but net profits were hurt by last year's protracted dispute and carriage removal with satellite TV … Read the whole story

  • Netflix's Hastings: TV Everywhere Could Pose Major Challenge
    by David Goetzl

    Netflix faces growing competition from on-demand streaming businesses such as Amazon and Hulu, but CEO Reed Hastings believes those mark only one principal challenge. Read the whole story

  • Digital Ad Targeting Pays Off In Political Ads
    by Gavin O'Malley

    Rather than Barack Obama or The New York Times' data diviner Nate Silver, the real winners of election 2012 were micro-targeted advertising and messaging. … Read the whole story