Digital media may have the fastest organic growth rates, but it was the traditional medium of television that catapulted Madison Avenue's media spending during … Read the whole story
AMC's "Mad Men" may be the go-to show right now for a look at the advertising business in the Sixties, but every now and … Read the whole story
Later this month Facebook will introduce its mobile ad network that will extend the company's successful app install ad program to third-party publishers and … Read the whole story
There's a reason why the cable industry is pushing data caps: Consumers with high-speed Web service are increasingly deciding to do without pricey cable … Read the whole story
Total newspaper revenues, including advertising and circulation, fell 2.5% from $38.6 billion in 2012 to $37.5 billion in 2013, according to the latest figures … Read the whole story
In 2014, you'd better understand your audience before you start marketing. In this era of preference marketing, buyers are in control. When online information … Read the whole story
Chase on Thursday released an updated version of its app for the iPhone, intended to both streamline and personalize the mobile customer experience. Chase … Read the whole story
The WWE Network is the greatest thing I've ever seen. Okay, that overstates the case a bit. So how about: Assessed in the broader … Read the whole story
Sony's "Spider-Man 2" cast and director Marc Webb will host their first film-themed Google+ Shoppable Hangout Monday, allowing fans to purchase tickets for the … Read the whole story
With CBS airing reruns for much of its programming on a mid-April Thursday, ABC had a easy path for winning the night. ABC's "Scandal" … Read the whole story
Looking to shift more media executives' minds to digital from TV, Google says nearly one-fifth of those watching YouTube are watching less TV. A … Read the whole story
Spark is using social media tool Thurderclap to give ConAgra's fight against child hunger a boost. It's part of an effort to donate 7 … Read the whole story
The agency said that it would work with Dave & Buster's on a comprehensive strategy that spans digital touch points, including mobile, Web and … Read the whole story
Now there's a search engine for guns, drugs, stolen credit cards and other illegal things in what some have dubbed the dark underground market. … Read the whole story
Retargeting firm AdRoll on Monday announced it has closed a $70 million Series C round of funding led by Foundation Capital. The company has … Read the whole story