by Joe Mandese
Despite an apparent slowdown in the expansion of the advertising economy in recent quarters, U.S. ad spending is now projected to grow 4.9% next … Read the whole story
by Karlene Lukovitz
Digital's current 1% penetration of the overall U.S. CPG market will likely expand to 5% by 2018 (some categories could see penetration of 30% … Read the whole story
by Laurie Sullivan
The mystery of who would acquire Twitch Interactive ended Monday after the company, along with its new parent, Amazon, confirmed the acquisition of the … Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
The demand chain is simplicity on steroids -identify the right message, deliver the right experience. What consumers demand (or at least want), and it's … Read the whole story
by Steve McClellan
The IPG shop will focus on the promotion of Younger, a new TV Land program that debuts in January, as well other new and … Read the whole story
by Erik Sass
Big media companies are moving to lessen their reliance on advertising revenue in favor of other sources of revenue including subscriptions, syndication and production … Read the whole story
by Laurie Sullivan
The Chinese government plans to launch its own operating system in October to lessen its dependence on Microsoft and Google, as well as build … Read the whole story
by Fern Siegel
Driver Digital, a cross-platform family company, will represent the YouTube star of "Its JudyTime" and "ItsJudysLife" for new media and product launches. Judy Travis, … Read the whole story
by Gavin O'Malley
As part of its ongoing war on spam, Facebook on Monday vowed to reduce "click-baiting" headlines, and improve the formats in which shared links … Read the whole story
by Tyler Loechner
Turn, a company with both a demand-side platform (DSP) and data management platform (DMP), has upped its ante on programmatic TV via a partnership … Read the whole story
by Tyler Loechner
Live Nation, a live event (i.e. concerts) promotion company, on Monday announced the appointment of Mike Finnegan as VP of programmatic and product innovation, … Read the whole story
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by Gavin O'Malley
Albeit in India, Mozilla is getting into the hardware business with the launch of its first smartphone. Setting the Cloud FX apart from your … Read the whole story
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by Tyler Loechner
Marco Bertozzi, EMEA and North America president of Audience on Demand, VivaKi's trading desk, told Beet.TV that buying inventory on open exchanges via real-time … Read the whole story
COMMENTARY
by Ed Martin
Was it me, or did MTV seem to tone down the outrageousness in last night's presentation of its annual Video Music Awards -- the … Read the whole story