Following more than a year of extensive auditing of its TV audience measurement methods, the Media Rating Council has determined that Rentrak's national and … Read the whole story
In a world of fragmentation, aggregation, plummeting CPMs, ad avoidance and audience parsimony -- in other words, amid the most chaotic media scenario in … Read the whole story
TV measurement continues to rapidly change, but traditional gross ratings points that rely on Nielsen viewers are small enough to create problems for networks … Read the whole story
I believe native advertising is the best thing to happen to digital advertising since GM O'Connell's agency, Modem Media created the first banner ad … Read the whole story
That stands for Agency of Collaboration, which is both a frame of mind and a way of approaching work that is increasingly taking place … Read the whole story
The development of a Viewable Impression standard represents a key interim step on the road to the goal of establishing an audience-based digital measurement … Read the whole story
Epson recently signed a deal with Mercedes' AMG Petronas racing team to develop a tour for their museum showcasing Formula One cars. The virtual … Read the whole story
Four of the largest U.S. advertisers spent fewer dollars in 2014 than the year before. Procter & Gamble was down 14.4% to $2.64 billion, … Read the whole story
The proprietary "consumer knowledge" platform combines media usage data in context with custom research and convenience panel capabilities as well as data collected via … Read the whole story
Consumer Watchdog is calling on the Federal Trade Commission to reopen an antitrust investigation into Google, in light of this week's news that a … Read the whole story
In under two days, the video clip of Ferrell's first "Tonight Show" segment has generated nearly 2 million views on the show's YouTube channel … Read the whole story
Katharine Viner has been appointed the editor in chief of the "Guardian" worldwide, making her the first woman to ever hold the top spot … Read the whole story
Expanding its mobile efforts, LinkedIn is rolling out a new Job Search app for Android users. The app features left and right-hand navigation menus … Read the whole story
"While Nike is conscious of near-term financial targets, it is very much focused on healthy long-term growth," writes analyst Sam Poser, who covers the … Read the whole story
Former NBCUniversal executive Sharon Otterman has been named executive vice president/chief marketing officer of Madison Square Garden Company. She will be responsible for planning … Read the whole story
Mobile ad platform xAd on Friday announced four major executive hires, including Paul Gelb, former head of programmatic and marketplace development at Twitter. Gelb … Read the whole story
General Motors is launching an enterprise wide social tool to its international operations, adding to its presence in North America, South America and Europe. … Read the whole story
The NCAA College Basketball Tournament took over the headlines when it came to big TV viewership news on Thursday -- day and night -- … Read the whole story