Microsoft will begin encrypting all search traffic on Bing, making the intent and other signals related to the search query more important than keywords. … Read the whole story

The new unit, called Trilia, will be led by Cindy Stockwell, formerly chief media officer at Hill Holliday. Trilia will operate separately from Hill … Read the whole story

CBS Chief Research Officer David Poltrack has won the ARF's 2015 "Erwin Ephron Demystification Award." The award, which was named in honor of the … Read the whole story

Enthusiast and special interest magazine publisher Bonnier Corp. announced that Eric Zinczenko has been appointed CEO, succeeding David Freygang, who is retiring. He joined … Read the whole story

Westwood One is joining forces with SoundHound to bring the latter's mobile audio recognition technology to radio, enabling consumers to interact with broadcast radio … Read the whole story

Consumers who are suing Turn for allegedly tracking them with "supercookies" created by Verizon say a federal judge should reject the company's bid to … Read the whole story

Creating a new NFL executive position, the league has named veteran TV/media executive Jordan Levin as its first chief content officer. A longtime media … Read the whole story

AdTheorent, a mobile ad network that supports real-time bidding (RTB), on Monday announced new fraud detection technology that it claims significantly cleans up the … Read the whole story

With pressure from some quarters to put more media dollars into digital, new research from CBS says TV still is the most effective medium … Read the whole story

Wieden+Kennedy has been Heineken's lead agency for five years. The decision to part ways comes as the brewer is about to honored at the … Read the whole story