Continuing their downward trend into the new TV season, broadcast nets' prime-time average commercial ratings plus three days of time-shifting for 18-49 viewers sank … Read the whole story
The return of "The Walking Dead" -- America's favorite paranoid brew of dystopianism, reanimation, and survivalism -- is a reminder of the powerful role … Read the whole story
Cross Pixel Media, a data management platform that enables advertisers and agencies to create customized audience segments of consumers on programmatic exchanges that match … Read the whole story
Bauer Xcel, the digital arm of global publisher Bauer Media, hopes to build a billion-dollar business in online transactions spanning verticals including travel, finance, … Read the whole story
Marketers are also capitalizing on opportunities with Big Data: It is estimated that marketing technology spend will surpass $32.3 billion by 2018 with a … Read the whole story
Advertisers want and need results that can be tied directly to ROI and sales. As video budgets continue to shift from TV to online, … Read the whole story
S4M (Solutions for Mobile, a mobile-focused ad-tech platform), released the findings of a global study Tuesday showing that the mobile market is missing out … Read the whole story
Many publishers are entering into distribution partnerships with social platforms and technology firms, and even companies that haven't signed up for services like Facebook … Read the whole story
Nielsen has expanded mobile measurement for its Digital Ad Ratings to six additional countries. Mobile measurement will now be included in ratings across Australia, … Read the whole story
Sorrell was one of two ad holding company CEOs who made the "Harvard Business Review" Top 100 CEO list this year. Publicis Groupe CEO … Read the whole story
Alphabet's company Google, among other Wall Street investors, has infused $100 million into messaging start-up Symphony Communications Services. The funding contributes to the company's … Read the whole story
Handing a victory to the Cartoon Network, a federal appellate court has ruled that the company's Android app didn't violate a video privacy law … Read the whole story
Over the last five seasons sponsorship spending on the National Basketball Association and its 30 teams is up nearly 30%, according to research from … Read the whole story
Top TV marketers in the daily fantasy sports category, DraftKings and FanDuel, didn't miss a beat amid "insider trading" deal concerns that rose last … Read the whole story
Marketers that use email in tandem with social sharing drive six times more revenue, according to a new report, which also concludes that the … Read the whole story
Despite slower growth in the past two quarters, IgnitionOne found that the 12% year-over-year overall paid-search growth in Q4 2015 was much stronger compared … Read the whole story
After dipping its toes in the mCommerce waters for the past several years, Facebook is ready to jump into the deep end and has … Read the whole story