The Audience API helps brands retrieve demographic data across 10 user models, as well as at the intersection of a combination of any two. … Read the whole story
Facebook Live, like other streaming tools and social media platforms, quickly became another in a series of essential reporting outlets bringing the most crucial … Read the whole story
Though the upfront process has yet to be completed, media consulting company Media Dynamics says national TV networks are looking at a 4.5% rise, … Read the whole story
Omnicom's stock showed some volatility in pre-market trading this morning after announcing second quarter earnings that failed to meet analysts' estimates. Omnicom, the parent … Read the whole story
The Coca-Cola Company is launching a multi-brand effort for the Rio 2016 Olympic Games, including a series of video vignettes produced in partnership with … Read the whole story
A new report from GfK says 17% of U.S. TV homes now receive broadcast-only TV reception -- up from 15% in 2015. Another 6% … Read the whole story
Engagement is at the center of a new movement in digital advertising to buy and sell online ad inventory where time is the measurement … Read the whole story
Augmented reality and virtual reality are gaining traction with investors, but that might not translate to immediate demand in the agency world. Over the … Read the whole story
“We’ve got to cut the crap and elevate the craft,” were the words from P&G’s Mark Prichard commenting on this year’s Cannes Lions International … Read the whole story
"If you focus on the customers and giving them the things they like and need, you can capture more market share," YouGov BrandIndex CEO … Read the whole story
BitTorrent will make some news of its own when it begins live streaming its network-BitTorrent News-at the Republican National Convention, which begins Monday. Read the whole story
The Oracle Data Cloud has more than 1,500 data partners and integrates that data with a number of media companies, including publisher exchanges, ad … Read the whole story
Adams + Fairway Outdoor Advertising and ad-tech firm AdMobilize on Wednesday announced a partnership to test real-time vehicle data and analytics for digital billboard … Read the whole story