Content advertising is projected to grow into a $50 billion market by 2021 -- up from $12.8 billion in 2016, according to projections from … Read the whole story
Earned media is defined as press interviews and appearances on all media, including TV, radio, online and print publications. The topic of fake news … Read the whole story
Google sent the warnings out of "an abundance of caution," reports one media publication -- but they do not necessarily mean the accounts were … Read the whole story
Under Armour is under fire and the latest brand to ignite a social media set-to. After CEO Kevin Plank expressed support for President Donald … Read the whole story
"Brands and retailers can no longer sit on the sidelines on social issues," NPD Group's Matt Powell tells "Marketing Daily." Read the whole story
As part of a broader effort to win back the trust of brands and business partners, Facebook will verify the accuracy of information it … Read the whole story
Smartphones aren't the only devices needed to enable virtual reality experiences now, with Google bringing 360-degree content to standard Web browsers. The latest version … Read the whole story
Google's ranking system is "the same as decisions by a newspaper editor regarding which content to publish, which article belongs on the front page, … Read the whole story
CHICAGO - The automaker will market the editions via digital assets to "urban intenders," Nissan's Eric Ledieu tells "Marketing Daily." Read the whole story
The media, the intelligence agencies, the judiciary and next...Nordstrom? Read the whole story
Tucker was most recently with the 4As, where he served as EVP-Media Relations. Earlier Tucker was president of global client operations for Publicis Groupe's … Read the whole story
"As marketing changes and evolves, we need more integrated people and data-driven marketing strategies," Nissan's Jeremy Tucker tells "Marketing Daily." Read the whole story
If you will indulge me, I'm going to go back to that ridiculous orgy of advertising that accompanied the football game last Sunday. I … Read the whole story
One month into 2017, media spending by new and existing TV networks and digital platforms continues to climb. Among the top five networks, CNN … Read the whole story
In the last days before the deadline to sign up for health-care coverage through the exchanges set up by the Affordable Care Act (Obamacare), … Read the whole story
Although SEO can help businesses rise to the top of search engine query results, most small business owners do not cite the search media … Read the whole story
The deal, framed by Ford as more of an "investment" rather than an acquisition, puts two top engineers at the helm -- Bryan Salesky … Read the whole story
Market researcher NPD Group says women are most interested in what's new, with product launches gaining 24% over prior-year gains. Read the whole story
CitizenNet will be incorporated into Conde Nast's data product "Conde Nast Spire," which it launched last summer. Conde Nast Spire combines online behavioral data … Read the whole story