With a lack of confidence in Google's ability to move quickly to improve brand safety controls, Pivotal Research Analyst Brian Wieser wrote that "the … Read the whole story
Nielsen Catalina Solutions (NCS) has launched a cross-media sales measurement tool for digital and TV advertising with Facebook. The tool aims to measure the … Read the whole story
Blockchain, a promising new technology that many believe will transform the financial industry by establishing unbreakable, distributed ledgers governing transactions, is being introduced to … Read the whole story
"The creation, analysis, and transfer of consumer data for marketing purposes constitutes speech," the Association of National Advertisers and others argue to the FCC. Read the whole story
In order to create truly connected experiences, marketers need to define a clear owner of the data-driven customer strategy, according to CMO Council research. Read the whole story
CEO McDonald told attendees at the ARF's annual gathering that the organization would focus on research projects that will advance the advertising and marketing … Read the whole story
TVision Insights says its ranking is based on the sum of seconds of "attention" divided by the sum of seconds that a person is … Read the whole story
Dutch telecom giant Altice said it will acquire Teads, an outstream video provider and ad marketplace, for $307 million. Altice has been the fourth-largest … Read the whole story
In today's quickly evolving, highly fragmented advanced TV universe, everything begins with data, says Mike Bologna, president, GroupM's Modi Media, speaking about his agency's … Read the whole story
Data and intelligence are at the core of the new agency that Omnicom created for McDonald's after it won the fast food giant's U.S. … Read the whole story
For older viewers -- 35-49 -- research shows there was a 39% increase in advertising-supported VOD in the fourth quarter to a 9.2% share, … Read the whole story
But rebellion against the White House is not the only factor encouraging brand involvement. When brands have vested interests, it's also a huge motivator. … Read the whole story
Both Tim Hortons and Burger King benefitted from their merger: Their combined valuation is up by $4 billion since the completion of that deal … Read the whole story
The purchase of online grocery items has begun to increase, with 40% being made on mobile devices and 43% of shoppers searching online for … Read the whole story
It has been quite the week in digital advertising land. We received news that in the U.K., the British government's digital advertising had appeared … Read the whole story
The global wearables market is expected to grow substantially over the next four years. Along with that growth, segments of the wearables market are … Read the whole story
How much of marketers' media plan is going to specific shows on certain OTT services? "We are selling audiences," says Jim Keller, vp east … Read the whole story
"It's a dashboard for insights on chain-level foot-traffic performance that can be easily compared to a competitive set and to the broader industry," notes … Read the whole story
Veteran Comcast Cable industry executive Dave Watson has been named president and chief executive officer of the company, He replaces Neil Smit, who becomes … Read the whole story