A recent survey by Advertiser Perceptions found the top two content demands from upfront/newfront advertisers were "better ways for advertising effectiveness" and "cross-platform measurement." … Read the whole story
NFL games took another hit -- prompting some anxious reactions from media analysts -- as average viewership sank 10% for its national TV games … Read the whole story
Magna forecasts U.S. media owners' net advertising revenues to grow by 3.6% this year (excluding the impact of political and Olympics) to reach $185 … Read the whole story
National TV news viewing is still climbing year-to-date -- up 11%, although registering smaller gains in the most recent week. Read the whole story
In the wake of an embarrassing expose revealing that Facebook enabled ads to be targeted to people who were anti-Semitic, Facebook COO Sheryl Sandberg … Read the whole story
Ad-supported audio streaming service Spotify this morning opened the Spotify Ad Studio, a self-serve audio advertising platform it claims is the world's first. The … Read the whole story
The awards celebrate people and organizations that excel in leveraging technology, data and platforms to reach real people vs. objectified industry descriptors, such as … Read the whole story
TV networks depend on big professional sports, but license fees are proving costly. Magna Global projects the NFL's total national TV advertising -- for … Read the whole story
Havas Media has unveiled its out-of-home division Adcity in the U.S., following its rollout in Europe, Asia and Latin America. Media and OOH advertising … Read the whole story
A new report from the ANA Educational Foundation cites a "looming crisis" driven by "a lack of common vision, vocabulary and perceived relevance among … Read the whole story