Steve Hasker, a former McKinsey management consultant who has been a chief architect of restructuring Nielsen over the past several years, has stepped down … Read the whole story
Digital media grew 11%, while national TV was up 1% and radio rose 16%, Standard Media Index says. On the losing end, out-of-home was … Read the whole story
The job losses reflect a revamping of resources. Like many cable nets, ESPN continues to lose traditional pay TV subscribers. Read the whole story
I returned to my broadcast school for a visit last week. Yes, it was nostalgic, but it was also kind of weird. Here's why: Read the whole story
Programmatic market maker OpenX this morning released a rare update on its mobile marketplace development, claiming it now ranks as one of the world's … Read the whole story
On Tuesday, WPP disclosed it is in talks with Ford, which said on Monday it is "considering their future internal and external marketing model." Read the whole story
Only 1.3 million of the nearly 22 million comments submitted to the FCC this year regarding net neutrality were unique, according to a new … Read the whole story
More automation, more voice technology, less blockchain: Here are my predictions for what you can look forward to in 2018. Read the whole story
The declines, which continue despite the addition of new subscribers from virtual pay TV providers, extend a bad period for the pay TV business. … Read the whole story
This million-dollar idea was the brainchild of none other than Donald Trump, otherwise known as America's master showman. Read the whole story
According to a new white paper from video ad technology company Innovid, brand marketers plan to increase their spending on video advertising in 2018. … Read the whole story
Consumers continue to embrace streaming video services and are using them to create new "bundles" of content, according to financial services firm Raymond James' … Read the whole story
LaterPay has developed a way to integrate a read now-pay later subscription model into Google's Accelerated Mobile Project platform. The biggest challenge has been … Read the whole story
The Kochs backing in the Meredith acquisition has raised media eyebrows. Will Meredith sell off the weeklies, such as 'Time,' 'Fortune,' 'Sports Illustrated' and … Read the whole story
"Consumers hate advertising," said NBC Entertainment Chairman Bob Greenblatt at a New York City TV business event Tuesday. "People are running away from advertising … Read the whole story
Group Nine claims it has over 5 billion monthly views and 2.5 billion minutes of video consumed monthly. The new funds will allow it … Read the whole story
As Donald Trump's presidency approaches its second year, consumer brands are expected to have a higher-than-usual political profile in 2018, as consumers demand to … Read the whole story
The hitch: JIM's 3G capabilities will expire after about six months. But buyers will still have a functioning, high tech-looking branded Jim Beam decanter. Read the whole story