Publicis Media's Zenith unit has upgraded its advertising outlook for 2018, albeit a modest one-tenth of a percentage point. Zenith now projects global ad … Read the whole story
Fueled by a new business streak at its Carat unit, Dentsu Aegis Network dominated net new business gains in 2017 by a slight margin … Read the whole story
In other words, they were using software to effectively turn Spotify's free service into its premium, ad-free service. Read the whole story
Publishers working with Google that target ads to European consumers will gain a way to serve non-personalized ads before the General Data Protection Regulation … Read the whole story
GroupM's MediaCom unit was the most awarded media agency network in terms of the major international media-relevant awards competitions compiled annually by the Gunn … Read the whole story
Adobe Advertising Cloud now integrates TVSquared's platform to provide same-day TV analytics and optimization data for brands. The partnership will soon expand to include … Read the whole story
The preferred term for this so-called elite crew of world shapers is "Superclass." These are the people really running the show. Not the "puppet" … Read the whole story
A new custom data set can be segmented between linguistic preferences to better understand the complexity and nuances of Spanish-speaking Hispanics and bilingual Hispanics. Read the whole story
Brands and marketers looking to reach consumers -- particularly younger consumers -- need to develop campaigns integrated (with consistent themes, imagery and messaging) across … Read the whole story
Facebook has some 240 million U.S. monthly users, and some 2.2 billion worldwide, making it an easy target for governmental regulators worldwide. That's especially … Read the whole story
MoviePass, which has been described as a Netflix-like service for theatrical movie consumers, will now be priced for a limited time at $6.95 per … Read the whole story
ABC's reality music show "American Idol" gave passengers on several Frontier Airlines planes the surprise of a lifetime during the weekend. Read the whole story
I couldn't. Well, technically, I couldn't "delete" it, but I was able to "deactivate" it, making me think that Facebook owns the past decade … Read the whole story
A repeat of the YouTube action of last year is being discussed to teach Facebook a privacy lesson. Read the whole story
Advertising and video views on premium video platforms -- especially OTT, video-on-demand and smartphone platforms -- continue to see double-digit percentage gains, with live … Read the whole story
I guess we have to talk about Facebook first. I was astonished to catch a recent Facebook Live broadcast in which Vice President Global … Read the whole story