Programmatic trading continues to grow -- exceeding $100 billion for the first time in 2019 and rising to $127 billion in 2020 and $147 … Read the whole story
Dueling programmatic forecasts were released this morning by Publicis Media's Zenith and eMarketer. Either way, programmatic is now nearly 85 cents of every display … Read the whole story
The three-time NYC mayor -- who won't take campaign contributions -- spent a record $102 million of his own money on his final reelection … Read the whole story
Ad pros know better than anyone that reach, even when it is "earned," doesn't come for free. But that's the case big digital platforms … Read the whole story
A handful of internet companies amount to the greatest propaganda machine in history. Read the whole story
Executives from Ocean Media, Havas Media and Electronic Arts discuss strategies for balancing reach and other goals with cost efficiency in cross-platform campaigns, without … Read the whole story
Senator Ed Markey (D-Massachusetts) on Friday urged the company to prohibit child-oriented videos that include product placement. Read the whole story
Reframing Black Friday as a moment to reinvent, redirect, ridicule and in some cases refute buying stuff can be a viable strategy. Read the whole story
Her actual title is a bit longer: Sheila Colclasure has been appointed Chief Digital Responsibility and Public Policy Officer at Kinesso, the recently formed … Read the whole story
Out-of-home advertising revenue rose 7% to $1.98 billion in the third quarter from the prior year, bringing the year-to-date total to $6.44 billion, according … Read the whole story
Engine Media claims to be the "the world's first integrated news, gaming, sports, and esports platform." The launch comes as the TV industry is … Read the whole story
Most of us can agree there is too much plastic, but we also know that it is in almost everything we own and use. Read the whole story
As more brands and advertisers look to the gaming world, it's important to understand the distinctions between esports, gaming, and mobile gaming. Read the whole story