EASTON, CT -- In one of the most mind-expanding sessions of i-com's multi-week Global Forum for Smart Data Marketing, the case was made for … Read the whole story
Nielsen is starting up its own identity graph ID resolution system for cross-media measurement. Its ID system -- based on people-based data sets -- … Read the whole story
The Lagunitas Brewing Company has tapped Canvas Worldwide as media agency of record following a review. Canvas Worldwide was awarded all media communications, planning … Read the whole story
Still, "similar to its foray into food, Amazon will find itself facing formidable, deeply embedded competitors with voluminous store networks," says an analyst. Read the whole story
If there's a common thread in technology, it's the march toward a segment-of-one world: serving everyone on their own personalized terms. Read the whole story
Melony Rios is a 20-year veteran of the agency, a specialist in local media. Separately the firm announced that Dawn Lamm has joined the … Read the whole story
The companies have announced a deal whereby WPP and its agencies will utilize Anzu's in-game programmatic ad technology to reach gamers across gaming platforms. … Read the whole story
In an effort to delineate how the COVID-19 pandemic has impacted consumer mindsets -- and how that might impact how they behave as consumers … Read the whole story
Streaming media has taken hold, and with it some erosion of audiences for all TV. Read the whole story
NewsGuard has cataloged more than 100 "unreliable" websites, including Bongino.com, Breitbart.com, InfoWars.com, OANN.com, RedState,com, RushLimbaugh.com and TheFederalist.com. Read the whole story