EASTON, CT -- The role of ethics took center stage Thursday during an online summit where some of the world's top marketers discussed the … Read the whole story
Horizon and TikTok are uniting to provide "white glove services" such as proactive support for onboarding new clients onto the platform, campaign strategy and … Read the whole story
Channels too small to share in revenue through YouTube's Partner Program may now have ads inserted, as long as they meet the platform's "advertiser-friendly … Read the whole story
GroupM is out with a new report examining key industry sectors that have seen dramatic upheaval during the pandemic and the implications for advertising … Read the whole story
While the return on ad spending has changed dramatically for many categories in recent years -- especially during the recent pandemic -- the returns … Read the whole story
The auto industry was hit hard by high gasoline prices and foreign competition in the '70s. And this is now TV's energy crisis moment. Read the whole story
Online video took center stage in the past few months as many cord-cutting Americans streamed election content from major outlets on Internet-connected devices. Predominantly … Read the whole story
Screech was the old show's resident dweeb, played by Dustin Diamond who seems to be the only co-star of the old series who was … Read the whole story
Three weeks of top-scripted shows returning to prime-time schedules have seen mostly drops in viewership. Read the whole story
He will work with all Publicis Groupe units in the U.S. to integrate its various capabilities, including Epsilon's tech platform, Publicis Sapient, and Publicis … Read the whole story
'BuzzFeed' and Verizon Media, which takes a minority stake in 'BF,' will syndicate content across each other's properties and collaborate on ad products. Read the whole story