
News
Despite the overall growth, the Association of National Advertisers found considerable improvements in many programmatic areas, and also launched a new online tool for tracking it. Read the full story by Joe Mandese

News
"None of the allegations that gave rise to this lawsuit occurred in Texas," U.S. District Court Judge Jane Boyle in Wichita Falls said in a ruling issued Wednesday. Read the full story by Wendy Davis

News
The deal is backed by JP Morgan and several private equity groups. Ad.com, which has extensive experience in advertising, acquired Search.com in July. Read the full story by Laurie Sullivan

Commentary
The special effects with which the world of 2120 has been created in "Alien: Earth" is breathtaking. Read the full story by Adam Buckman

News
United Airlines, Netflix, Olive Garden, and even X are going orange, proving that brands are Swifties too. Read the full story by Sarah Mahoney

News
Tech companies promise a golden age of productivity. Billions later, and years into the hype cycle, companies are still waiting. Read the full story by Sarah Mahoney

News
Alongside automated detection and enforcement tools, Meta is giving advertisers more power to report brand misuse and violations via updates to its Brand Rights Protection system. Read the full story by Colin Kirkland

News
An internal Meta document acquired by Reuters shows Meta allows its chatbot personas to flirt and engage in romantic role play with children. Read the full story by Colin Kirkland

News
"Responsible advertising practices are essential to protecting children online," says Internet Watch Foundation CEO Derek Ray-Hill, which is providing the data to "Protected by Mediaocean." Read the full story by Joe Mandese
News
California's Age Appropriate Design Code "provides the state with extraordinary power to censor speech on the internet," NetChoice tells a federal appeals court. Read the full story by Wendy Davis

News
The new perishables push will reach 2,300 markets this year, intensifying the battle for U.S. grocery shoppers. Read the full story by Sarah Mahoney
Commentary
Advertisers, pressured by their own CFOs, are reviewing every line item, and agency fees are an easy target. Read the full story by Maarten Albarda

Commentary
In his appearance on "Fallon" last week, Greg Gutfeld did what great late-night guests are supposed to do - entertain. Read the full story by Adam Buckman

News
Netflix said its results were in line with expectations. Growing brand categories include retail, consumer package goods, telecommunications, health & wellness, entertainment and technology. Read the full story by Wayne Friedman

News
Streaming platforms grew 17.9% to $13.2 billion vs. a year ago, while broadcast networks slipped 2.5% to $9.1 billion and cable networks dropped 4.3% to $8.7 billion. Read the full story by Wayne Friedman

News
IAB Tech Lab released mapping and implementation guidance for advertisers and publishers to understand how content is organized and ads are classified. Read the full story by Laurie Sullivan

Commentary
On the spectrum of nice-, want- and need-to-have, there's now academic proof that ethics can make you a better advertising pro. Who would have thought? Read the full story by Joe Mandese