Live and semi-live streams, recorded sessions, and on-the-ground coverage from OMMA at SXSWi can be found here throughout the weekend: mediapost.com/sxsw Read the full story by OMMA Editors

Mobile is the most personal device in the hands of consumers, but it also creates a cavern between the store and the consumer, according to panelists during the panel Will … Read the full story by Laurie Sullivan

Well, in a way, that would be the ultimate homage to writer (who draws) Austin Kleon, who says he has based much of his success on stealing from other people. … Read the full story by Joe Mandese

The shop's London office was targeted Friday three days after the group staged a spectacular breach of security at P&G's Cincinnati headquarters. The group is up in arms over the … Read the full story by Steve McClellan

Currently, a strong TV station in a market can operate a weaker outlet in a joint sales agreement (JSA), in which two stations are sold together to advertisers -- as … Read the full story by Wayne Friedman

Facebook's proposed $19 billion acquisition of messaging app WhatsApp will "violate WhatsApp users' understanding of their exposure to online advertising," two privacy groups said in an FTC complaint. The groups … Read the full story by Wendy Davis

Now DirecTV looks to join Dish Network in the race for an online/digital programming service -- one that wants to compete with Netflix. As part of its overall TV carriage … Read the full story by Wayne Friedman

In a move that will dramatically expand the universe of consumer conversations Madison Avenue listens in on, a leading ad industry social media platform is teaming up with a company … Read the full story by Joe Mandese

USA Network has recently been looking to stretch its identity a bit without compromising its reputation for engaging, easygoing entertainment. USA is still regarded overall as relatively edge-free. Once upon … Read the full story by Ed Martin

Extending its relentless acquisition spree, Yahoo has purchased social data startup Vizify for an undisclosed amount. The company has developed a tool allowing consumers to create visualizations and infographics, based … Read the full story by Mark Walsh

Traditional TV consumption rose ever so slightly when looking at live and time-shifted viewing. Young viewers still give a healthy portion of their viewing to traditional TV. Live and time-shifted … Read the full story by Wayne Friedman

The holding company has rebranded its media management arm and merged two shops -- TargetCast and RJ Palmer -- into a single new agency called Assembly. Read the full story by Steve McClellan

If boy bands can have fanzines, why not the Pope? This week saw the launch of a new weekly magazine in Italy, titled "Il Mio Papa" (My Pope). The magazine … Read the full story by Erik Sass

Consumption of mobile video in the U.S. might best be described as wide but shallow. The number of people watching video on smartphones (ages 2 and over) in the fourth … Read the full story by Mark Walsh

There were all kinds of surprises throughout this year's event, from host Ellen DeGeneres orchestrating the first truly interactive moment between Oscar viewers and participants in the history of the … Read the full story by Ed Martin

Siding with TV broadcasters, the Obama administration is asking the Supreme Court to rule that Aereo's streaming television service, which streams over-the-air television programs to paying subscribers' iPads, iPhones and … Read the full story by Wendy Davis

Looking to gain greater influence over traditional TV media buyers, Videology, the digital advertising network that has been moving into TV's addressable ad space recently, will integrate Nielsen TV data … Read the full story by Wayne Friedman

AOL's Adap.tv had already announced that the piping was in place for programmatic TV buying, but as of September 2013 their offering was still being polished. Now, nearly six months … Read the full story by Tyler Loechner