BURBANK, CALIF. -- Two young entrepreneurs from a nascent digital company called Sidevision took the stage recently at the Steven J. Ross Theater on the Burbank lot at Warner Bros. -- dressed in matching company logo t-shirts. Justin Wu, chief executive officer, and co-founder Ying-Ying Lin are pitching their e-commerce platform, which allows digital content … Read the full story by Wayne Friedman
National TV advertising among the major media companies may not be doing as poorly as first indicated, according to one financial analyst. Pivotal Research Group says by way of comparison … Read the full story by Wayne Friedman
In the name of more authentic connections, Facebook is prohibiting the promotion of brand Pages and social plug-ins with what it considers to be "artificial incentives" like "rewards," and access … Read the full story by Gavin O'Malley
Interactive ad spending was the single biggest gainer for the month, up 14%, while TV and newspapers also grew. Separately, the company struck a joint venture to expand operations in … Read the full story by Steve McClellan
Viewability matters when it comes to digital advertising -- if ads are more likely to be seen, they are more likely to be effective -- but what is the relationship … Read the full story by Tyler Loechner
Whether they realize it or not, the main factor that helps consumers decide in the purchase of a new television for video device is the ability to connect -- either … Read the full story by Aaron Baar
The IAB hosts a Making Measurement Make Sense (3MS) educational forum once a month in order to foster knowledge-sharing about measurement change and support the implementation of viewability. These sessions … Read the full story by Sherrill Mane
Broadcast and cable networks took a hit in scatter volume during the second quarter of this year. Broadcast networks sank 7% to $457 million, and cable networks dropped 4% to … Read the full story by Wayne Friedman
Usually, if the entire ad industry is sharing a clip of a video online with all their co-workers, and the trade publications are covering the content on it, it's probably … Read the full story by Joe Marchese
As a meta-comment on TV itself, the phrase "jump the shark" is now the age of the average bare-chested contestant on "Survivor." Could it be, therefore, that as an expression, … Read the full story by
Hackers slipping malicious software into online advertisements and emails continue to create risks for brands. In fact, 91.7% of major brands fail to provide adequate email security, per an Online … Read the full story by Laurie Sullivan
U.S. social media advertising revenues will exceed $11 billion in 2017, almost double last year's total of $6.1 billion, according to the latest forecast from Mintel -- but don't look … Read the full story by Erik Sass
The mantra for the digital age is "content is king." But without context, content is a king without a crown. Context is the surrounding environment adding relevance and meaning to … Read the full story by Raman Bhatnagar
In a rare instance of backing down, Rupert Murdoch's 21st Century Fox has withdrawn its offer to buy Time Warner. Ever since Fox made its unwelcome bid to buy Time … Read the full story by Wayne Friedman
Yahoo on Tuesday said it has fully integrated comScore's audience verification service into its ad buying and reporting platforms. The two companies first announced their partnership at Yahoo's NewFronts event … Read the full story by Mark Walsh
Indeed, 29 years after a consumer revolt made the company abandon its infamous "New Coke" reformulation within a mere 79 days and return to the "classic" formula, comparisons to the … Read the full story by Karlene Lukovitz
Perhaps the most eloquent and closely argued critique of native advertising yet came from HBO's John Oliver. His long piece shredding the practice called out media brands and their executives … Read the full story by Steve Smith
Following similar moves of other media companies, Gannett Co. will split into two publicly traded companies -- one for its TV/digital assets and one for its publishing businesses. In a … Read the full story by Wayne Friedman
Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announced its intention to acquire [x+1], a demand-side platform (DSP), for approximately $230 million. Rocket Fuel will acquire [x+1] … Read the full story by Tyler Loechner
Although the actual dollar value that social media brings to TV programming may still be in dispute, one thing is seemingly true: people are increasingly aware of TV shows because … Read the full story by Wayne Friedman
The overarching premise is that RB (formerly known as Reckitt Benckiser) will leverage Facebook as a media channel to help drive sales, achieve broad reach and increase brand loyalty. Facebook … Read the full story by Larissa Faw
The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the "golden geese" of back-to-school spending, shelling out an average of $916.48 … Read the full story by Sarah Mahoney
Google's actions led to the arrest of an alleged child pornographer after the Mountain View, Calif. company tipped off officials about explicit images in the Gmail account of a man … Read the full story by Laurie Sullivan
Yo, A.G. I was struck by your bold plan to consolidate your brand portfolio to focus on core businesses and avoid further creeping incrementalism that depresses margins and distracts management. … Read the full story by Bob Garfield
Procter & Gamble plans to sell more than half of its brands in order to streamline the company and boost sales growth, CEO A.G. Lafley announced during the company's earnings … Read the full story by Karlene Lukovitz
Looking for that jewel in the lazy summer haystack of TV programming? It might be Syfy's second "Sharknado" movie, depending on your current metric of choice. Some 3.9 million viewers … Read the full story by Wayne Friedman
The disconnect between what people say they think about online privacy and how they actually behave online has always been vast and confusing to the market. But in that gap … Read the full story by Steve Smith