COVER STORY
Sept. 7 marks the 50th anniversary of one of the most powerful and controversial commercials of all time: the Daisy spot for the Lyndon Johnson campaign against Barry Goldwater in 1964. The 60-second spot aired only once, on Labor Day evening during a commercial break for the movie "David and Bathsheba" on NBC -- yet … Read the full story by John Carey
- Commentary
For TV stations, happy days are here again -- at least for the next eight weeks or so. That's because political advertising season is among us -- bigger and better … Read the full story by Wayne Friedman
- Commentary
Verily, we live in a Golden Age of TV -- terrestrial, cable, streaming, telepathic, whatever. Unless you are devoted to the major networks, or stuff yourself on so-called reality TV, … Read the full story by Bob Garfield
- Commentary
On the surface, the idea of stealing the naked photos of young female celebrities and releasing them over the Interwebs is so culturally titillating and click-bait-y that the jokes just … Read the full story by
NewsIn what likely is the biggest methodological change in the way it measures national TV viewers since it introduced people meters in 1987, Nielsen Wednesday began informing clients of a … Read the full story by Joe Mandese
NewsTwo days after announcing a startling plan to introduce mathematical modeling to estimate nearly half the viewing in its national TV audience sample, a top Nielsen executive overseeing the initiative … Read the full story by Joe Mandese
CommentaryDigital advertising's viewability problem is getting bigger when it comes to display ads, and the Media Rating Council (MRC) standard for video ads -- which went into effect in late … Read the full story by Tyler Loechner
- Commentary
I wouldn't have thought there would be much controversy over the push to make ads viewable. We should want people -- real people, and the people relevant to the message … Read the full story by Joe Marchese
- Commentary
The television industry right now is very lucky. It is being challenged by a host of technology and business innovations shorthanded with the term "programmatic." Unlike other business revolutions, there … Read the full story by Justin Evans
NewsIn a freewheeling conversation that touched on everything from the role of ad agencies and the adoption of programmatic media-buying systems to the emergence of new forms of data for … Read the full story by Joe Mandese
- Commentary
The biggest challenge right now for agencies is how to automate digital display without making their advertising clients feel like they're being ripped off, or their brand is in danger … Read the full story by Sean Hargrave
NewsThat's according to a new study by the World Federation of Advertisers, which surveyed more than 40 major global advertisers with total annual ad spend of $35 billion. The WFA … Read the full story by Steve McClellan
NewsA weak TV upfront ad market is not worrying TV network executives. Many media analysts are also projecting that TV's quarter-by-quarter scatter advertising markets will be stronger than in recent … Read the full story by Wayne Friedman
- Commentary
It is the end of 2020, time to look back on the year's main developments as well as the decade we now leave behind. Let's start with ASVD (advertising-supported video … Read the full story by Maarten Albarda
NewsTwo iconic American magazines are getting new leadership, with Friday's announcement from Conde Nast that Chris Mitchell has been named vice president and publisher of "Vanity Fair" -- filling the … Read the full story by Erik Sass
NewsThe deal is the latest in a series of major partnerships that Facebook has struck with big holding company ad shops. The agreement spans two years, with a commitment from … Read the full story by Steve McClellan
NewsTurner Broadcasting has awarded its estimated $150 million media-buying assignment to Horizon Media after a review. The agency will handle buying for all Turner Networks, which include CNN, TNT, Cartoon … Read the full story by Steve McClellan
NewsMonths after the CEO of parent Softbank harshly criticized its advertising effort, Sprint is conducting an agency review focused on TV creative advertising, which is currently handled by Figliulo & … Read the full story by Steve McClellan
NewsThe holding company has entered into a strategic partnership with the Seattle-based mobile measurement firm that includes a minority equity stake. Placed's measurement offering includes location-driven insights, targeting and attribution. Read the full story by Steve McClellan
- Commentary
Oh, no! The truth about Twitter's future plans seems to be slowly leaking out, and all signs - or several really important ones, anyway - are pointing toward a Twitter … Read the full story by Catharine P. Taylor
- Commentary
Incredible as it may sound, an important part of the U.S. federal government may actually be, gasp, good at using social media -- or at least, better than the clueless … Read the full story by Erik Sass
CommentaryFor the last 12 years, most of the annual early-September programming tied to 9/11 has offered looks back on the day itself. But I can't recall a news show or … Read the full story by Ed Martin
- Commentary
Everyone in California has been focused on the water drought -- and we should, because it's real and potentially a long-term problem. But in the digital world, both content and … Read the full story by Peter C Horan
- News
Rocket Fuel on Friday announced the completion of its acquisition of [x+1], a programmatic ad tech company with both a demand-side platform (DSP) and data management platform (DMP). Read the full story by Tyler Loechner
- Commentary
It's the time of year when the editors of MEDIA and OMMA magazine begin considering candidates or their annual Agency of the Year awards, so if you've got any organizations … Read the full story by The Editor
- Commentary
OMMA magazine is seeking submissions for its 2014 All Stars recognizing individual industry executives who excel in three categories Media (agency), Creative (agency) and Marketing (client). If you'd like to … Read the full story by OMMA Editors
