The Federal Communications Commission will examine Verizon's use of supercookies for potential privacy violations. Verizon Wireless came under fire earlier this year from privacy advocates for using a tracking technology … Read the full story by Katy Bachman
AT&T is seeking to immediately appeal an order allowing the Federal Trade Commission to proceed with a lawsuit over the company's practice of throttling some wireless users. The company says … Read the full story by Wendy Davis
TV advertising on forthcoming over-the-top services could represent about half of all TV advertising in five years. The Diffusion Group says that by 2020, OTT TV ad revenue will be … Read the full story by Wayne Friedman
In a story you probably missed this week, Major League Baseball announced it will monitor the way fans at games use new live-streaming apps like Meerkat and Periscope, since play … Read the full story by George Simpson
Two New York state residents have sued ad company Turn for its prior use of a controversial technology that enabled it to track consumers for online ad purposes, even when … Read the full story by Wendy Davis
CBS' digital Web-based TV service, CBS All Access, has signed a number of deals with its traditional TV affiliates. Twelve TV station groups in 56 markets -- amounting to 55% … Read the full story by Wayne Friedman
Advertising agencies have long used calculating their employees' time as an imperfect but acceptable way to measure effort expended, a roughly correlated proxy to value. The biggest problem I have … Read the full story by Tom Goodwin
A new report from Forrester reveals that marketers are finally treating digital marketing as part of their overall strategy, with 50% of executives surveyed planning to increase digital spending this … Read the full story by Sarah Mahoney
If you can't beat 'em, buy 'em. That seems to be Google's thinking, if you believe rumors circulating in the trade press that the search giant is trying to buy … Read the full story by Erik Sass
Advertising technology revenue is set to grow over 300% by 2020 -- up from $30 billion in 2015 to $100 billion by 2020 -- according to a new "Ad Tech … Read the full story by Tyler Loechner
There are some dirty truths about fraud. I'm really starting to agree that it's beyond time that our industry addresses the topic. I latched onto viewability almost immediately when the … Read the full story by Cory Treffiletti
Though we would like it to be, "Mad Men" is not really about advertising. Instead, it's about the death of the American Dream, using advertising as the come-hither window through … Read the full story by
Amid strong TV ratings, the NCAA College Basketball Championship game pulled in an estimated $153.4 million in advertising revenue on CBS -- part of some $1.1 billion that was spent … Read the full story by Wayne Friedman
The Parties said they're creating new tools to help WPP clients effectively create campaigns across all Facebook ad formats, including video, photo, and link ads on both mobile and desktop. … Read the full story by Steve McClellan
Several consumer groups are speaking out about the way that Google's new YouTube Kids app intermingles commercial and user-generated content with entertainment geared for children, and say some of the … Read the full story by Laurie Sullivan
Citing a "lack of visibility" about the company's earnings future, influential Wall Street analyst Dan Salmon has downgraded his recommendation for Omnicom's stock from "outperform" to "perform." "The fourth-quarter 2014 … Read the full story by Joe Mandese
Marketing is hard. That's because marketing reflects real life -- and real life is hard. But here's the thing: It's just going to get harder. Life is messy and squishy … Read the full story by Gord Hotchkiss
The three major broadcast networks continue to see a rising median age for their prime-time viewers -- now 57 -- which could be an issue for TV advertisers. Currently, many … Read the full story by Wayne Friedman
In San Francisco, where you would believe everything is zooming toward the digital, humanless, software-based solution, long-term thinking is sideswiping speed. It's a slow movement, and the question at the … Read the full story by Katie Meier
John Nardone, an early Internet media pioneer who went on to create a best-in-breed ad technology firm [x+1], which was sold to Rocket Fuel late last year, is setting his … Read the full story by Joe Mandese
Facebook has been hit with a lawsuit alleging that its collection and use of "faceprints" to identify users violates an Illinois law regarding biometric data. "Not only do Facebook's actions … Read the full story by Wendy Davis
"Mad Men" has gone and gotten all existential on us. That's one way of interpreting the prominence of the Peggy Lee song "Is That All There Is?" in last night's … Read the full story by Adam Buckman
Another journalistic scandal reached its climax this weekend with Rolling Stone's announcement that it is retracting a high-profile story alleging that fraternity members at the University of Virginia committed a … Read the full story by Erik Sass
In the past week, articles about billion-dollar transactions were flying around as if money meant nothing. For example, Comcast launched an entrepreneurial venture with $4 billion to play with. Both … Read the full story by Maarten Albarda
Turner Broadcasting cable networks continues to score strong viewing marks for its coverage of the NCAA College Basketball Tournament. One of its "Final Four" games this past weekend, Kentucky-Wisconsin, averaged … Read the full story by Wayne Friedman
SC Johnson has put its global media-buying duties up for review. Word of the review follows the company's January decision to award Omnicom Media Group's PHD global communications planning duties … Read the full story by Steve McClellan
Changing course, Microsoft said today that it will no longer activate do-not-track signals by default in its browser. The move marks a significant shift from 2012, when Microsoft stunned online … Read the full story by Wendy Davis