$25 billion worth of media reviews has been announced in the last few months. So is this a statistical anomaly, or a sign that after 20 years of endless talk … Read the full story by Tom Goodwin
The U.S. advertising market is expected to maintain its modest low single-digit percentage growth rate over the near term -- with the TV ad market gaining less. Brian Wieser, senior … Read the full story by Wayne Friedman
The largest U.S. cable operator, Comcast Corp., continues to acquired advanced advertising technology companies -- now with the purchase of Visible World. The technology-based company has worked with more than … Read the full story by Wayne Friedman
Americans might use loyalty cards for discounts, or surf the Web through a store's free WiFi, but that doesn't mean that they want information about themselves compiled for marketing purposes. … Read the full story by Wendy Davis
Endings are hard - especially when they involve shutting down that intense group-therapy session known as seven seasons of "Mad Men." Read the full story by
As expected, package-goods giant Mondelez has joined the pack of global marketers launching media reviews this spring. The company, one of two companies created when Kraft Foods split in two … Read the full story by Steve McClellan
As the industry comes to grips with what "viewability" actually means and how it can be used in advertising, large media measurement firms continue to expand their offerings as it … Read the full story by Tyler Loechner
The NFL announced that its first video-streamed-only game will be shown via Yahoo on Sunday, October 25, when the Buffalo Bills play the Jacksonville Jaguars, from a stadium in London. Read the full story by P.J. Bednarski
Netflix's subscription business model looks to continue as it has --- with no traditional TV advertising. Netflix, the subscription video-on-demand TV and movie service, has been running what looks like … Read the full story by Wayne Friedman
As part of an ongoing U.S. Federal indictment and investigation, global sports marketers played a significant role in the sudden resignation of Sepp Blatter as president of FIFA -- the … Read the full story by Wayne Friedman
The programmatic media-buying marketplace is growing rapidly, but it is rising faster among some stakeholders than others -- especially among marketers themselves, according to the latest edition of a quarterly … Read the full story by Joe Mandese
The award was introduced last year as a replacement for the previously issued Media Agency of the Year Award, which isn't coming back either. Sources said that the Cannes Lions … Read the full story by Steve McClellan
So the advertisers have abandoned TLC's "19 Kids and Counting" en masse following revelations that no more than 18 of the super-Christian offspring managed to get through childhood without committing … Read the full story by Bob Garfield
The amount of time people spend consuming media continues to expand, raising serious questions about opportunities and consequences for brands competing for consumer attention in an increasingly fragmented media marketplace. … Read the full story by Joe Mandese
Joining about a dozen other big advertisers that have called reviews in the last few months, General Mills is jumping on the media review bandwagon, with Publicis Groupe's Zenith Media … Read the full story by Steve McClellan
At the risk of beating a dead finale, I do have a few recent revelations about "Mad Men" to chew over -- straight from the horse's mouth, so to speak. Read the full story by