Online publishing is growing fast, and fraudulent advertising schemes are growing right along with it. Distil estimates that roughly one-third of all online ad spending gets hijacked by fraudulent ad … Read the full story by Erik Sass
The Association of National Advertisers this morning said K2 Intelligence and Ebiquity/FirmDecisions have been selected to field a "fact-finding" initiative to understand issues surrounding the transparency of their media-buying and … Read the full story by Joe Mandese
Through the first two weeks of the new TV broadcast season, TV networks continue to struggle to maintain viewership levels versus a year ago. The top-25 scripted TV shows lost … Read the full story by Wayne Friedman
Google will provide Yahoo with search services as well as search ads via its AdSense for Search platform for desktop and mobile on Yahoo properties and affiliate sites in the … Read the full story by Laurie Sullivan
Maybe, just maybe, it's time you stop referring to the mobile industry as "mobile," because you're simply perpetuating a silo of thought that no longer applies. Read the full story by Cory Treffiletti
So Playboy sheds the nudes just as Barbie gets a voice. Are these announcements connected? What do they mean for the culture? Read the full story by
I've been thinking about this for a while, but wasn't sure how to organize it until I overheard a conversation on my commuter train this morning. It was a conversation … Read the full story by Joe Mandese
If you read Thursday's post, you know one of two things: Either I'm really naive about the way DMPs price themselves, or I've uncovered an important insight about the shift … Read the full story by Joe Mandese
U.S. Internet ad revenue rose 19% to $27.5 billion in the first six months of 2015 compared with the first half of 2014, per the IAB. Search revenue in the … Read the full story by Laurie Sullivan
Madison Avenue's trading volume climbed nearly 17% in September -- reaching its highest point ever for the month, according to the latest installment of the Ad Market Tracker, an index … Read the full story by Joe Mandese
The FTC should scrutinize companies that engage in digital "fingerprinting" -- which involves tracking users based on the characteristics of their devices -- the advocacy group CDT says. Read the full story by Wendy Davis
Of all the stories I've covered recently, the industry's reaction to the ad blocking features of Apple's iOS9 surprised me the most. I've said that before, because I figured everyone … Read the full story by Joe Mandese
Dentsu Aegis Network is crafting a new global network brand with MKTG at the core, in a move designed to strengthen DAN's sports and entertainment, experiential and lifestyle marketing offering … Read the full story by Steve McClellan
Although fewer TV advertising dollars were placed in September, the overall U.S. ad market had an uptick. Digital media posted a major gain of 29%. Read the full story by Wayne Friedman
Live TV is no longer the default experience for an emerging generation of viewers. The TV is quickly becoming just another monitor now, Read the full story by Steve Smith
There is a new book out by Michael Wolff called "Television is the New Television." I have not read it yet, but have seen various reviews of it. It seems … Read the full story by Maarten Albarda
Although media and entertainment companies took a beating over the rough-and-tumble recent down period in the stock market, against other business categories, long-term projections are still strong. Much of this … Read the full story by Wayne Friedman
On the same day Gartner forecast that "by 2018, half of business ethics violations will occur through improper use of big data analytics," the esteemed Walt Mossberg wrote, "The ad … Read the full story by George Simpson
Steve Ballmer has amassed a 4% stake in Twitter. Given Ballmer's penchant for brash behavior and his blemished track record with consumer-facing products (remember Zune?), it's not clear whether the … Read the full story by Gavin O'Malley
Statistically speaking, it appears that there's a correlation between atheism and innovation. But my point in last week's column was not to show that atheists are more innovative. My goal … Read the full story by Gord Hotchkiss
We may enjoy the ease of search, and find some websites rather slick, but the truth is that most e-commerce sites are little more than a content management system with … Read the full story by Tom Goodwin
So we have established that the ad-blocking thing is a bit of a crisis. And we've looked at the measures the IAB is taking to make advertising more awesome for … Read the full story by Kaila Colbin