Yahoo Mail has begun restricting email access for ad-blocking users this week -- an act likely inspired to safeguard falling advertising revenue from the free email service. The company is … Read the full story by Jess Nelson
The Unilever pitch, mandated by its review-every-three-years policy, was the biggest media account among the many huge assignments put into play this year. Unilever spent approximately $7.7 billion worldwide on … Read the full story by Steve McClellan
Rentrak and Millennial Media are launching a new product where advertisers can retarget TV commercials to mobile devices. The companies say marketers can measure results to see their specific return … Read the full story by Wayne Friedman
I have a very tiny and modest proposal: How about creating a digital ad industry army dedicated to creating content to counter ISIS' massive, global, social media efficiency? Read the full story by
As part of the initiative Google calls "app-first content," search query results will now return some details from within apps served on google.com. If someone searches for a hotel room … Read the full story by Laurie Sullivan
Strong evidence of a more robust scatter TV ad market shows near double-digit percentage growth in October -- TV's best monthly performance in nearly two years. Digital media spending continues … Read the full story by Wayne Friedman
The AMA will convene a task force to investigate drug advertising and launch an advocacy campaign to promote more choice and competition in the pharmaceutical industry as well as greater … Read the full story by Aaron Baar
The nation's largest medical professional organization is taking aim at one of the biggest advertising categories -- and a key source of revenue for beleaguered print magazines. The American Medical … Read the full story by Erik Sass
Facebook will now allow Google's search engine to crawl some of its members' public data on the site indexing directly to the source, but the deal could signal much higher … Read the full story by Laurie Sullivan
A new report from IHS Economics & Country Risk, backed by the ANA and The Advertising Coalition, concludes that the nearly $300 billion in U.S. ad spend last year drove … Read the full story by Steve McClellan
Forrester Research predicts some big changes in media buying for B2C marketers in 2016, with easier access to insights and improved tech. Advances in tech and measurement will extend the … Read the full story by Felicia Greiff
In mourning, as in medicine, the guiding principle of condolence is "First do no harm." Read the full story by Bob Garfield
Major League Baseball has announced a partnership with Sport Integrity Monitor (SportIM), a London-based sports data and tech firm, for real-time monitoring of betting lines. Read the full story by Felicia Greiff