The latest Republican Presidential debate on Fox News grew by double-digit percentages versus the most recent candidate talkfest in February -- making it the fourth-highest of 11 GOP debates to … Read the full story by Wayne Friedman
Despite current concerns surrounding transparency issues such as fraud, non-human traffic and "viewability," demand-side budgets for programmatic ad technology are expected to expand, according to an analysis released late Thursday … Read the full story by Joe Mandese
Last week I was sitting in the back of a cab when we hit a parking-lot-like traffic backup. There was obviously nowhere to move in real space, so I started … Read the full story by
That's according to a just-issued study by the Association of National Advertisers and Forrester, which found that while programmatic ad buying has grown sharply over the past two years, about … Read the full story by Steve McClellan
In a material development that could significantly improve the video advertising experience, AppNexus this morning unveiled new technology that reduces the latency of video advertising by a factor of as … Read the full story by Joe Mandese
For the first big presidential primary night, Super Tuesday, TV networks pulled in some $20 million in TV advertising from election programming -- with most cable networks getting improved viewership. … Read the full story by Wayne Friedman
Just a week after the former CEO was pushed out, Tribune revealed a major shakeup in the organizational structure for its newspapers, combining the roles of editor in chief and … Read the full story by Erik Sass
Currently, media chores worldwide are split among a number of shops across five holding companies -- including GroupM's MEC, which has the U.S. assignment. It's understood that the incumbents will … Read the full story by Steve McClellan
Clear Channel's new outdoor advertising initiative -- which involves tracking the physical movements of consumers who view billboards -- raises privacy concerns, according to Sen. Al Franken. Read the full story by Wendy Davis
That finding is based on the group's just-issued annual ranking of the world's best marketing campaigns measured by business impact. Four of the top 10 most effective ads were developed … Read the full story by Steve McClellan
The Academy Awards saw $120 million in advertising revenue this year: $101.9 million for "The 2016 Oscars" event itself, and $17.2 million coming from the pre-game "Live From the Red … Read the full story by Wayne Friedman
Storied media company Tribune Media Co. this morning announced that its board has retained Moelis & Co. and Guggenheim Securities to explore "strategic and financial alternatives," including the "sale or … Read the full story by Joe Mandese
The saga begins with a four-page spread in the catalogue featuring an interview between Lands' End CEO Federica Marchionni and one of her heroes: Gloria Steinem, the publisher and feminist … Read the full story by Bob Garfield
The dispute between Apple and the FBI / Department of Justice is not about unlocking the iPhone of one dead terrorist. It is, as many have reported, about setting precedents. … Read the full story by Josh Engroff
The world of who buys and who sells media and marketing services is going to change dramatically over the next five years, and not just because of the growing roles … Read the full story by Dave Morgan
Not all the stories of disruption are of the "David vs. Goliath" variety. Sometimes they are more of the "David vs. Goliath vs. innocent bystanders" ilk. Read the full story by Gord Hotchkiss
I got this email invite from a marketing company that will mercifully go unnamed. They encouraged me to download some sort of document discussing six things that purportedly would help … Read the full story by George Simpson
In April 2014 I wrote about what I dubbed SMFPs, or Social Media Faux Pas, defined as a sudden outburst of social media sharing stemming from an accidental or poorly … Read the full story by Maarten Albarda
"The chips are down for Moore's Law," read the headline in last month's Nature. Finally, the semiconductor industry was going to admit "what has become increasingly obvious to everyone involved," … Read the full story by Kaila Colbin
Do you remember anything at all when you watch ads -- or is the experience a hazy blur? The fact is, consumers rarely remember a product -- they remember stories, … Read the full story by Cory Treffiletti