COVER STORY
One of the first stories I ever covered as a fledgling reporter interning for Adweek 35 years ago was about a fringe counterculture magazine that was starting to get some attention with the mainstream media, if not blue-chip brands. The magazine was called High Times and it was devoted to the subject of, well, getting … Read the full story by Joe Mandese
NewsAUSTIN, TEXAS -- Wikipedia Foundation's commercial spinoff Wikia is getting into the news reporting business, Founder Jimmy Wales said during a keynote conversation at SXSW Interactive here this morning. Wales … Read the full story by Joe Mandese
- Commentary
AUSTIN, TEXAS -- I've been here at SXSW for two days and I must say, it's been amazing. The track I'm following is Content and Distribution, and the most popular … Read the full story by Cody Liew
NewsAUSTIN, TEXAS -- During his keynote on the opening day of the SXSW Interactive conference here, President Barack Obama called on the digital media technology community -- both as an … Read the full story by Joe Mandese
NewsAUSTIN, TEXAS -- At a time when tensions between the military intelligence community and the digital technology industry appear to be high, retired U.S. Marine Corps General John Allen outlined … Read the full story by Joe Mandese
- Commentary
Television, the grande dame of commercial media, is now at an inflection point. Right now, we are experiencing the convergence of several trends impacting TV: namely, sufficient bandwidth to carry … Read the full story by Ted McConnell
NewsGlobal consumer spending for traditional media will continue to slow down to under a 1% growth rate in coming years -- while digital media consumer spending will maintain double-digit percentage … Read the full story by Wayne Friedman
- Commentary
Sometimes, when politicians want to energize their followers -- or, to put it less diplomatically, to pander to their audiences -- they are said to throw "red meat" at the … Read the full story by
NewsBroadband providers would have to obtain consumers' consent before drawing on their Web-surfing data for behavioral targeting, under a proposal unveiled today by FCC Chairman Tom Wheeler. Read the full story by Wendy Davis
- News
Internet service providers would have to obtain consumers' opt-in consent before sending them targeted ads based on their Web-surfing activity, under a proposal unveiled today by Federal Communications Commission Chairman … Read the full story by Wendy Davis
- Commentary
Last April, when Andy Lack returned to NBC to take the reins of the beleaguered news operation he had deftly run for eight years from 1993-2001, he had to play … Read the full story by J. Max Robins
NewsThe SMG, ZO and Vivaki brands are all being retired. Steve King leads Publicis Media, while Tim Jones will head up operations for the Americas. All the top agency heads … Read the full story by Steve McClellan
NewsVML, which is part of WPP, takes over for Publicis -- which handled the account since 2009. The move comes after Wendy's appointed new CMO Kurt Kane last year. Read the full story by Steve McClellan
NewsAs subscription video-on-demand services have grown -- now with more than a 50% penetration of U.S. TV homes -- some traditional TV networks have seen viewing gains. Read the full story by Wayne Friedman
NewsNational TV ad prices fell slightly coming into the new year after ending 2015 on a down note. Prices fell one point to an index of 126 in January, continuing … Read the full story by Joe Mandese
NewsFive months after the IAB proposed a kinder, gentler, LEANer solution to ad blocking, the digital ad trade bureau is proposing that publishers take a more aggressive gatekeeping role for … Read the full story by Joe Mandese
- Commentary
Consumer products marketers don't have to manipulate consumers into acting against their own self interest or persuade them to accept a fictional alternate reality. But the GOP message has achieved … Read the full story by Bob Garfield
NewsThe latest Republican Presidential debate on Fox News grew by double-digit percentages versus the most recent candidate talkfest in February -- making it the fourth-highest of 11 GOP debates to … Read the full story by Wayne Friedman
NewsAUSTIN, TEXAS -- AMC Networks kicked off the premiere new comic book spinoff series "Preacher" by kicking a church over here, literally. The installation on the corner of Red River … Read the full story by Joe Mandese
- Commentary
Last week I was sitting in the back of a cab when we hit a parking-lot-like traffic backup. There was obviously nowhere to move in real space, so I started … Read the full story by
- Commentary
AUSTIN, TEXAS -- I'm attending my first SXSWi conference and in true fashion, it is living up to its hype. And as it turned out, about my own future. I … Read the full story by Lauren Probst
- News
AUSTIN, TEXAS: Coca-Cola will introduce IOS and Android in their respective "native services" in spring 2016 that allow consumers to earn rewards points for free drinks and perks through its … Read the full story by Laurie Sullivan
NewsAUSTIN, TEXAS -- Lufthansa handed out some real swag to demonstrate a virtual sales experience during an OMMA SXSW panel here this morning. The handout, Lufthansa-branded Google Cardboard devices, was … Read the full story by Joe Mandese
- News
AUSTIN, TEXAS: At least at South By Southwest Interactive (SXSWi), brands are embracing the virtual in reality. In fact, the media will hit $4 billion by the end of 2016. … Read the full story by Laurie Sullivan
NewsAUSTIN, TEXAS -- Sometimes it's difficult to know when a keynote here is a keynote or a commercial, but BuzzFeed CMO Frank Cooper's presentation clearly fell in the latter bucket … Read the full story by Joe Mandese
- News
AUSTIN, TEXAS. Droneweek returns in June 2016, when General Electric (GE) provides an inside look at the days leading up to the Olympics in Rio, the images broadcast on Periscope. Read the full story by Laurie Sullivan
NewsAUSTIN, TEXAS -- Even as taxi and limousine workers worry about being replaced by technology, Uber and Lyft drivers should start looking for a new line of work thanks to … Read the full story by Joe Mandese
