In 2015, the U.S. interactive ad revenue reached $59.6 billion in 2015, up 20% compared with 2014, according to the IAB/PwC Internet Advertising Revenue Report 2015 Full Year and Q4 … Read the full story by Laurie Sullivan
Rovi, the digital entertainment guide provider, said it would buy TiVo, the digital video recording technology company, for $1.1 billion in cash and stock. The deal had been rumored for … Read the full story by Wayne Friedman
The FCC has rejected the ad industry's request to extend the comment period on proposed privacy rules that would limit some forms of behavioral targeting. Read the full story by Wendy Davis
Singling out ad-blocking in particular and fraud and viewability issues in general, GroupM this morning released a report calling for an "industry-wide collaboration" to address a variety of "integrity" issues … Read the full story by Joe Mandese
"Amazon was aware that many customers did not understand in-app purchases when they were first implemented," a federal judge said in an opinion issued on Tuesday. Read the full story by Wendy Davis
"Hillary would be a horrible president. The only thing she's got going is the woman's card." That, of course, is Donald Trump, the Republican "presumptive nominee" and freshly minted Tele-Prompter-reading-school … Read the full story by
Imagine that the Internet has, as predicted for so long, finally turned the tables. Consumers are in control for real. Predation is pointless. The Clue train finally got to the … Read the full story by Ted McConnell
Welcome to Smooverly. The first publishing platform to combine real-time video, an engaged millennial audience, key influencers with unprecedented social reach and personal biometrics. Read the full story by Bob Garfield
GroupM's Interaction 2016 Report, out this week, offers some revealing and highly relevant findings. The global report, a survey of 19 markets, called for industry-wide collaboration on "integrity issues" including … Read the full story by Tobi Elkin
Bots, AI and augmented reality took center stage during one of the best one-day immersions into how startup infused technologies are transforming the relationship between consumers and brands from intrusive … Read the full story by Joe Mandese
The new offering is a collective through which clients can tap into services from existing DAS agencies including: Changing Our World, Critical Mass, Interbrand, Ketchum, Porter Novelli and Russ Reid. … Read the full story by Steve McClellan
At the closing session last week of the National Association of Broadcasters Show, Google's president of global partnerships, Daniel Alegre, addressed the throngs of TV and radio brass to send … Read the full story by J. Max Robins
In first-quarter 2016, viewability improved 62% year-over-year, while non-human traffic (NHT) decreased by 81% over first-quarter 2015, per Accordant Media's Q1 RTB Market Pulse Report. Read the full story by Felicia Greiff
Yahoo announced Wednesday that it has reached an agreement with Starboard Value LP and its affiliates to appoint four independent directors to join the board of directors, effective immediately. Read the full story by Laurie Sullivan
The company has spent about $50 million on ads in the U.S. in the past couple of years. According to people familiar with the matter, it is planning to double … Read the full story by Steve McClellan
The latest estimates from Nielsen (its May 2016 results) show a 3.2% year-over-year decline in cable TV homes and 2.2% in median decline in all pay TV homes (cable, satellite … Read the full story by Wayne Friedman
At first, I shied away from watching "Confirmation," the HBO docudrama about the 1991 Anita Hill-Clarence Thomas Supreme Court hearings. For the real thing, I remember being glued to the … Read the full story by
Higher average viewability could be a good thing. But if it is measured in isolation of measuring for fraud and bots, then it could also be misleading. Read the full story by Augustine Fou
The IAB's tech lab this morning released a "product roadmap" for a scoring methodology for its LEAN initiative designed to create better consumer experiences that mitigate some of the reasons … Read the full story by Joe Mandese
Visa today kicks off the second year of a contest for startups to develop innovative new applications and business models that can help the financial services brand stay ahead of … Read the full story by Joe Mandese
Congratulations to The New Yorker's television critic Emily Nussbaum, who last week won the Pulitzer Prize for criticism. Bravo. Well-deserved. Nussbaum's award came one year after Mary McNamara, the TV … Read the full story by Gary Holmes
If you ever get the chance to see Erin Yogasundram present, you should. Erin is the 24-year-old CEO and founder of Shop Jeen, a "playground for Gen Z and young … Read the full story by Josh Engroff
Sony recently filed a patent for an ultra-smart contact lens with an organic electroluminescence display screen that will allow the lens to record (and display) video. It is said that … Read the full story by George Simpson
It was the 400th anniversary of Shakespeare's death this weekend. It's quite an achievement to be remembered for what you wrote over 400 years later. The British bard was obviously … Read the full story by Maarten Albarda