If you will indulge me, I'm going to go back to that ridiculous orgy of advertising that accompanied the football game last Sunday. I know many critics found the spots … Read the full story by
The real loser Sunday night was nothing less than Trumpism, which was repudiated bigly by the advertisers. Some of the biggest companies in the world spent fortunes to voice an … Read the full story by Bob Garfield
As part of a broader effort to win back the trust of brands and business partners, Facebook will verify the accuracy of information it delivers. The company recently came clean … Read the full story by Gavin O'Malley
The act sparked renewed criticism about ethics of the President of the United States using his office to influence his family's business interests. Read the full story by Joe Mandese
Counselor to President Donald Trump Kellyanne Conway turned endorser of Ivanka Trump's brand during a segment of Fox News' "Fox and Friends" Thursday morning. Conway, defending Trump's Presidential tweet Wednesday … Read the full story by Joe Mandese
If there are worse p.r. reps out there right now than Sean Spicer, I'd like to hear about them. The publicist for the president and his administration is a tough … Read the full story by Adam Buckman
Tucker was most recently with the 4As, where he served as EVP-Media Relations. Earlier Tucker was president of global client operations for Publicis Groupe's Starcom MediaVest Group. Before that he … Read the full story by Steve McClellan
Google's ranking system is "the same as decisions by a newspaper editor regarding which content to publish, which article belongs on the front page, and which article is unworthy of … Read the full story by Wendy Davis
"As marketing changes and evolves, we need more integrated people and data-driven marketing strategies," Nissan's Jeremy Tucker tells "Marketing Daily." Read the full story by Tanya Gazdik
"We weren't afraid to take some of the larger companies on," says Jessica Rich, who will depart the FTC at the end of next week. Read the full story by Wendy Davis
IPG CEO Michael Roth told analysts the firm is firing on all cylinders on a conference call Friday. "We grew organically in every region of the world with notably strong … Read the full story by Steve McClellan
Missing analysts' estimates, the struggling social network saw revenue increase by just 1% to $717 million year-over-year. Using the vaguest of terms to describe Twitter's recent performance, CEO Jack Dorsey … Read the full story by Gavin O'Malley
Welcome to TV 2017, in which futuristic TV shows depict a future world that in many ways is already here -- or, at the very least, possible. Read the full story by Adam Buckman
Most of the charge is for underperformance at Publicis.Sapient, which houses the holding company's key digital properties. The company pointed to Razorfish as the major problem. The company reported an … Read the full story by Larissa Faw
The social giant is prohibiting advertisers from discriminating against users based on race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic … Read the full story by Gavin O'Malley
Ensuring readers' trust in a brand is even more vital to the success of a publisher. So it's essential that publishing companies do not get too cozy with advertisers and … Read the full story by Sara Guaglione
Ferro will oversee all advertising sales for the company's domestic entertainment businesses. The effort, stated Ben Sherwood, co-chairman of Disney Media Networks and president, Disney|ABC Television Group, is "to create … Read the full story by Wayne Friedman
The appointments come after a formal review that began last October. The toy marketer spent an estimated $120 million annually on ads in 2015, according to Kantar Media. It's the … Read the full story by Steve McClellan
The stage for a Senate showdown on digital privacy was set Monday when the House of Representatives passed the Email Privacy Act for the second consecutive year, this time by … Read the full story by Jess Nelson
Amy Armstrong has been promoted to the newly-created role of U.S. CEO. She'll be supported by three regional presidents and will report to Mat Baxter, who was appointed Initiative's global … Read the full story by Steve McClellan
Things are going to get interesting in the world of marketing. And the first indication of that was seen this past Sunday during the Super Bowl. As Bob Garfield noted, … Read the full story by Gord Hotchkiss
MediaLink, one of the most influential consultants and deal-makers in the advertising industry, has agreed to be acquired by Ascential plc. The publicly traded company based in London is best … Read the full story by Joe Mandese
Some IoT startups just got a boost. R/GA just selected 10 IoT startups to receive funding, guidance and access to the agency's roster of clients and services as part of … Read the full story by Chase Martin
Nielsen this morning said it has been accredited by the Media Rating Council to include "digital" measurement in its TV ratings, or what Nielsen calls "Digital in TV Ratings." The … Read the full story by Joe Mandese
National advertising sales from Fox's "Super Bowl LI" pulled in $432.4 million, according to iSpot.tv. This total came from 62 brands, with 89 spots, airing 91 times -- including four … Read the full story by Wayne Friedman
The New England Patriots came back from the biggest point deficits in history. The team's quarterback earned another MVP trophy from record-passing results. The Super Bowl had its first ever … Read the full story by Wayne Friedman
The duration of the game -- three hours and 47 minutes, including halftime -- meant that total non-programming time accounted for 23% of the entire event. In comparison, the NFL … Read the full story by Wayne Friedman
The new FCC Chair has closed an investigation into whether AT&T and Verizon violate net neutrality by their own video from consumers' data caps. Read the full story by Wendy Davis
Set within the context of the game, only a handful of ads, including the immigration-themed Anheuser-Busch's "Born the Hard Way" and 84 Lumber's "The Journey Begins" grabbed viewers' attention. Read the full story by Sarah Mahoney
After a handful of admitted measurement mistakes, Facebook says it will undergo a Media Rating Council audit and add third-party verification of its stats. Also, Facebook will introduce three new … Read the full story by P.J. Bednarski
'The Washington Post' has introduced a customizable branded content offering that breaks up an ad into separate multimedia units delivered to readers based on their preferred content format. Read the full story by Sara Guaglione