Marla Kaplowitz will succeed Nancy Hill, although the effective date is still being finalized. The 4As said Kaplowitz was selected by a 10-person committee headed by 4As board chair and … Read the full story by Steve McClellan
A funny thing happened en route to the Oscars' move toward cultural irrelevance. OK, let's not go crazy. This Sunday evening, we will no doubt still have to endure the … Read the full story by
Here's a prediction that is the closest thing there is to a sure thing about the Oscars: Everyone will complain about it. Read the full story by Adam Buckman
At 188 pages, this year's special issue for the Oscars is THR's biggest magazine to date. The issue is roughly half editorial and half advertising, from brands like Gucci, Versace … Read the full story by Sara Guaglione
The firm hired a new CMO, Jocelyn Wong, while the review was in progress. She stated Friday that the home improvement chain was "impressed with Starcom's capabilities and their digital … Read the full story by Steve McClellan
In January, digital media advertising growth continued its slowdown to single-digit percentage gains -- off from its big double-digit hikes in previous periods. Bright spots for digital came in the … Read the full story by Wayne Friedman
The good news is that marketers are overall more confident than they were a year ago. The bad news is that they are losing confidence in the ability of their … Read the full story by Joe Mandese
MediaPost reported yesterday on the 2017 edition of the American Marketing Association's Marketers Confidence Index. Apparently, marketers today are losing confidence in their ability to meet key goals, like reaching … Read the full story by Dave Morgan
Cambridge Analytica has been in the news recently because of its astute use of big data to guide surprisingly successful political races, from Brexit to Donald Trump. But to some … Read the full story by Charlene Weisler
To our community: On our journey to rule the world, we often discuss products we're building and the promises we shall later renege on. Today I want to focus on … Read the full story by Bob Garfield
FCC Chairman Ajit Pai has moved to stay broadband privacy rules that require carriers to take reasonable steps to protect data security. Read the full story by Wendy Davis
I was reading one of those self-funded "studies" that said "health food, coffee and hospitality brands advertising ... had a big impact on the detail-oriented left-side of the brain. However, … Read the full story by George Simpson
The Academy Awards air this Sunday. I've watched them every year since I was a kid, and every year I look forward to it. But every year I am bored … Read the full story by Steve Sternberg
I still see -- in a number of MediaPost articles and in other places -- a lot of talk about "brand love." So let's talk about that. Read the full story by Gord Hotchkiss
The Trump Administration's war on media accelerated Friday. The White House barred some of the nation's top news organizations from today's press briefing - "The New York Times," "The Los … Read the full story by Joe Mandese
Donald Trump has decided to take the phrase "fake news" and apply it to situations where it was never meant to be applied. Read the full story by Adam Buckman
No, you're not looking at a new Russian-language edition of The New Yorker -- as if! Instead, the March 6 edition of the magazine recreated its venerable nameplate in Russian … Read the full story by Joe Mandese
The American romance with the automobile is the stuff of legend. Seldom has a product of mechanical engineering been as obsessed over by pop culture as the car. Just peek … Read the full story by Josh Engroff
The New York Times' newest campaign is a response to President Donald Trump's attacks on the newspaper, one of the many news outlets he claims spreads "fake news." Read the full story by Sara Guaglione
Texas is in the process of enacting a so-called 'Bathroom Bill," similar to the one passed in North Carolina last year. But Austin-based ad agency GSD&M in collaboration with ACLU … Read the full story by Steve McClellan