"So tell me, what's been going on in your buttock area?" You have to admit that's a pretty good opener for a patient exam on "Botched," a reality show about … Read the full story by
In medieval Latin, the word "transparency" means "shining through," and in most modern contexts the word has a positive connotation, even in negative situations. The wafer-thin intellect of a President, … Read the full story by Josh Engroff
Upfront spending placed from October 2016 through March 2017 is up 3.7% to $16.5 billion, with scatter spending down 11.5% to $3.8 billion, according to Standard Media Index. Read the full story by Wayne Friedman
The moments the networks mine for their clip reels are just that -- isolated moments among many others that are not nearly as eye-catching or heart-tugging. Commercials interrupt the experience … Read the full story by Adam Buckman
At this week's upfronts, changes to the TV business were described as "seismic" and "extraordinary." Yet the Big Four and the CW still keep a foothold in the old world … Read the full story by Adam Buckman
Amid steep audience declines, prime-time shows that were deemed ratings failures a few years ago suddenly look like going propositions. Meh is the new wow. Read the full story by Bob Garfield
Viewer attention has never been more divided. So to grab their attention, and really get them to engage with your brand, you have to get personal. Enter Addressable TV. Read the full story by Tracey ScheppachDavid Wilson
Just three days into his new job as president of advertising sales at Fox, Joe Marchese opened the network group's upfront sales presentation in New York City Monday afternoon in … Read the full story by Joe Mandese
The Walt Disney Company spends an estimated $1.9 billion a year for "Monday Night Football." Dropping it from its schedule could increase operating income by 50% from its current level … Read the full story by Wayne Friedman
Despite some small declines, national TV networks still have a dominating reach among all U.S. consumers, especially compared to digital media. Among all network media platforms, broadcast networks still command … Read the full story by Wayne Friedman
Big gainers for digital media include social media, 12% higher and advertising network/ad exchange business, up 10%. Losers in the digital space came with mobile ad networks/exchanges, down 10%; pure-play … Read the full story by Wayne Friedman
NewFront promoters found a way to distinguish themselves over the last few years. Now, traditional TV networks need a new name for their efforts. Anything with the word "premium' and … Read the full story by Wayne Friedman
One major reason that TV advertisers keep coming back to traditional linear TV from digital media is brand safety. "Premium broadcast content goes hand in hand with a solid return … Read the full story by Wayne Friedman
On Wednesday, the Dow Jones U.S. Broadcasting & Entertainment Index and the Dow Jones U.S. Media Index were down around the same levels -- each falling 1.2%. This followed the … Read the full story by Wayne Friedman
Aiming to streamline the massive jumble of programmatic processes, tasks and platforms, the IAB on Wednesday released "An Evolving Framework for Advertising Automation" to create clarity around programmatic functions and … Read the full story by Tobi Elkin
ESPN "mapped" millions of fans "against all the possible emotions they would feel during any given game, [such as] happiness, anticipation, dismay ... the list goes on." Using this data, … Read the full story by Adam Buckman
The message behind Time magazine's latest cover is so glaringly obvious the editors decided no further comment was necessary. For the first time in 10 years, the cover features no … Read the full story by Erik Sass
With issues around transparency reaching a fever pitch in the programmatic media-buying ecosystem, the Association of National Advertisers on Thursday issued findings from a study that offered recommendations for actions … Read the full story by Tobi Elkin
The broadcast networks unveiled their fall television schedules to the industry over several days of presentations this past week. As I was sitting through the CBS pitch to advertisers on … Read the full story by Steve Sternberg
The standard defines the content of an ad using metadata to describe the various components of an ad (image, copy, animation, video etc.). In doing so, the various components can … Read the full story by Philip Rosenstein
Joe Marchese, president of advertising revenue for Fox Networks Group, said both Fox and NBC's deal with Moat's Video Quality Scores will measure video across all on-demand viewing environments. Read the full story by Wayne Friedman
Google will partner with Audi and Volvo to build Android into their next generation of car infotainment systems. Consumers will gain access to Android apps developed by Google, Audi, Volvo … Read the full story by Laurie Sullivan
Google will enforce new ad policies by removing ads on its AdSense network and DoubleClick ad exchange when publishers violate the rules. The good news is that it will begin … Read the full story by Laurie Sullivan
During Monday's upfront presentation, NBCUniversal's Linda Yaccarino made a strong case for advertisers continuing to buy lots of TV commercials, in light of competing digital media concerns. Read the full story by Wayne Friedman
In the Americas, organic growth lagged at 0.6%, but that was an improvement from the year-ago period of a 2% decline in organic gross profits. Read the full story by Steve McClellan