It's that time of the year again -- holiday season -- when advertisers incorporate holiday themes into their messaging. Read the full story by Larissa Faw
Adobe Analytics data released Thursday estimates consumers spent $52 billion online as of 2 p.m. Pacific on Thanksgiving Day, beginning Nov. 1, 2019, with the company predicting $143.8 billion spent … Read the full story by Laurie Sullivan
Fred Rogers was the last and perhaps the first of his kind -- a TV personality like few others. Read the full story by Adam Buckman
Too often have I heard a CMO lament that his current agencies "suck," not realizing the real reason is often the client themselves. Read the full story by Maarten Albarda
The "What is Trump Afraid Of?" spot will run on four consecutive days on Fox News' "Fox & Friends." Read the full story by Wayne Friedman
"If I had one word to say, it would be 'back to basics,'" says Levy. Read the full story by Larissa Faw
When Bloomberg says, "I know what it takes to beat Trump," he's using his financial industry roots, and expressing it as a hedge, because either way, Bloomberg cannot lose. Read the full story by Joe Mandese
The video features super-spy Lance Sterling (voiced by Will Smith) in a high-speed car chase in the Audi RSQ e-tron. Read the full story by Tanya Gazdik
A standardized identifier can improve people's online experiences by limiting the number of times they are served the same ad, and cutting down on the time it takes material to … Read the full story by Wendy Davis
More than a third (38%) of U.S. adults say they've grown apathetic to the current political environment, saying it simply is easier to accept it than to try and change … Read the full story by Joe Mandese
The result of Facebook's algorithm changes: an ideological landscape with a huge chasm where the middle ground used to be. Read the full story by Gord Hotchkiss
A privacy bill introduced Tuesday by four Democrats on the Senate Commerce Committee would give consumers new rights to control how their data is collected and used. Read the full story by Wendy Davis
TV's apparent love affair with bears enters a new phase next week with "Man Vs. Bear" on the Discovery Channel. Read the full story by Adam Buckman
Company reporters will investigate a political rival in President Trump -- who deserves scrutiny as a sitting president -- but not properly vet other candidates. Read the full story by
Fox Television Network has sold out Super Bowl in-game TV ad inventory -- one of the quickest sellouts in recent years, according to one report. The price for a 30-second … Read the full story by Wayne Friedman
The icon, which is green but otherwise resembles the DAA's existing privacy and political-ad icons, will take consumers to a page where they can access a tool to opt out … Read the full story by Wendy Davis
Apple CEO allowed Trump to take credit for opening an Apple plant that's been open for six years. WTF? Read the full story by Steven Rosenbaum
Dueling programmatic forecasts were released this morning by Publicis Media's Zenith and eMarketer. Either way, programmatic is now nearly 85 cents of every display ad dollar purchased in the U.S. Read the full story by Joe Mandese
The three-time NYC mayor -- who won't take campaign contributions -- spent a record $102 million of his own money on his final reelection campaign. Read the full story by Karlene Lukovitz
Most of us can agree there is too much plastic, but we also know that it is in almost everything we own and use. Read the full story by Adam Buckman