The award followed a review that began last September and included Sprint, which T-Mobile acquired last April. Read the full story by Steve McClellan
What was built originally as brand-building channel is quickly evolving into one of the most important performance channels available to marketers. Read the full story by Dave Morgan
The new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-building capabilities with iProspect's digital expertise, audience knowledge, and performance focus. It will be led by Global President Amanda … Read the full story by Steve McClellan
Of course it's not the platforms' fault. Nothing ever is -- nothing that could cause accountability, financial culpability, or regulation. And yet... Read the full story by Kaila Colbin
As someone who has dived pretty deep into the weeds of consumer data sovereignty models over the past few years, this one seems squeaky clean to me. Read the full story by Joe Mandese
The five-month old industry organization Partnership for Responsible Addressable Media is seeking input about potential new technologies that could replace cookies and other identifiers that are used for ad targeting. Read the full story by Wendy Davis
Guided agency tours of CES are not uncommon, but this year's virtual ones have expanded the audience of attendees beyond the hearty few that might have walked the floors of … Read the full story by Joe Mandese
In a first, the Federal Trade Commission is requiring a company prosecuted for privacy violations to notify consumers that it shared information about them with outside companies. Read the full story by Wendy Davis
The Interactive Advertising Bureau this morning unveiled highlights of the agenda for its annual conference, which will be held virtually March 8-12, and which will feature speakers such as Dr. … Read the full story by Joe Mandese
Changing an actor or actress in mid-series in a prominent role is a time-honored tradition in network television. Read the full story by Adam Buckman
Like many other events in the past year, the Cannes Lions 2020 festival was converted to a virtual event. The awards portion was postponed. The organization cautioned that attendance this … Read the full story by Richard Whitman
I was surprised to see financial markets seemed to ignore what was happening in Washington last Wednesday, racking up a 1% gain. Read the full story by Gord Hotchkiss
The Publicis Groupe-owned shop is tasked with developing a media strategy to effectively reach potential investors by supporting its message of "simplicity, low costs, and client focus." Read the full story by Larissa Faw
Two separate campaigns launch today to educate consumers about the importance of the vaccine against COVID-19. Read the full story by Larissa Faw
Who's next on Anderson Cooper's hit list? Red Lobster? Applebee's? Marriott Courtyard? Read the full story by Adam Buckman
The break will give Nielsen time to "transform" management of local TV market panels from "in-person" efforts to "remote" operations. Read the full story by Wayne Friedman
GM announced campaign with optimism and inclusion as main themes, since "those are the types of messages the world needs to hear moving forward." Read the full story by Tanya Gazdik
Google will suspend political ads along with any reference to "impeachment, inauguration or protests at the U.S. Capitol" beginning Thursday. The ban will run through the day after President-elect Joe … Read the full story by Laurie Sullivan
In his first public statements since permanently removing @realDonaldTrump from Twitter, CEO Jack Dorsey expressed some ambivalence, implied some ambiguous but big changes for the microblogging platform, and also announced … Read the full story by Joe Mandese
YouTube said Trump was suspended for at least a week for violating its policy against content that could incite violence, and will review the suspension following that period. Read the full story by Karlene Lukovitz
The controversial right-wing platform went offline shortly after midnight Pacific time Sunday, the time Amazon had announced it would be removed from its cloud hosting service. Meanwhile, Twitter's HQ is … Read the full story by Karlene Lukovitz
In a lawsuit filed Monday, Parler says Amazon is violating antitrust laws by "severely restraining commerce in the microblogging services market." Read the full story by Wendy Davis
"If they get their moderation together, they would be back on there," CEO Tim Cook says. Read the full story by Wendy Davis
Let this "TV Blog" serve as an alarm: Our national TV treasure known as "Jeopardy!" is under threat. Read the full story by Adam Buckman
The Canvas CEO does so organizing those lessons within what he terms "P" buckets-Purpose, People, Product and Profound Gratitude. Read the full story by Larissa Faw