NBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million vs. 2020 for the live-program-plus-same-day metric, but was down 35% from 2019. Read the full story by Wayne Friedman
It's worth discussing how recent events have informed and continue to inform a new "manual" for scaled event sponsorships. Read the full story by Maarten Albarda
Ad-ID identifies an advertising asset in any format, across any platform -- to enable tracking, placement, optimization and measurement at a creative level. Read the full story by Wayne Friedman
Lee will develop a "first-party data strategy" and set a "new standard" for NBCU's consumer identity management. Read the full story by Joe Mandese
In an appeal to the MRC, the VAB says Nielsen violated at least five minimum standards that are "still creating material negative impact into July 2021." Read the full story by Wayne Friedman
Onerous risk and liability of terms cited. Read the full story by Joe Mandese
The former Dentsu International Americas CEO succeeds Sambra Natarajan who will now focus on a role at Amobee parent company Singtel. Read the full story by Steve McClellan
Twitter this morning announced it is beginning a brand safety audit process with industry ratings watchdog, the Media Rating Council (MRC). Read the full story by Joe Mandese
Google has begun piloting a three-strike penalty protocol aimed at accounts that repeatedly violate ad policies. No doubt it's a takeoff from California's three-strike law, now defunct. Read the full story by Laurie Sullivan
Jeff Bezos and his space-travel dreams got oodles of free publicity as TV turned its cameras on the first manned flight of his Blue Origin space capsule. Read the full story by Adam Buckman
The 60-second spot created by Visa's creative AOR, Wieden+Kennedy, redefines Visa as a network, offering much more than credit card services. Read the full story by Amy Corr
I believe that if you abstract the total TV ad market in 2030, it will be $100 billion of CTV and $30+ billion of linear TV. Read the full story by Dave Morgan
While the percentage of Fox News viewers unwilling to get vaccinated has declined, the percentage among those how have no primary news source has actually grown. Read the full story by Joe Mandese
Taboola on Friday announced its intent to acquire Connexity from Symphony Technology Group for approximately $800 million, several weeks after going through an initial public offering. Read the full story by Laurie Sullivan
Company CEO John Wren predicted that the company would return to sustained "GDP-plus" growth in the future after the global economy has fully recovered from the effects of the pandemic. Read the full story by Steve McClellan
With both companies pushing to expand their respective streaming services outside the U.S. to compete with Netflix, Disney+, Comcast's Brian Roberts and ViacomCBS's Shari Redstone and Bob Bakish met to … Read the full story by Karlene Lukovitz
The six-week summer period so far is averaging 3.14 million viewers for an English-language five-network prime-time show vs. 3.31 million for the similar time period a year ago, using Nielsen-metric … Read the full story by Wayne Friedman
Ford's holistic approach includes understanding what ignites customers' passions. Read the full story by Tanya Gazdik
At a time when federal regulators and consumer advocacy groups are eyeing break-ups of the industry's biggest media conglomerates, ad executives overwhelmingly deem media industry consolidation to be a good … Read the full story by Joe Mandese
The U.S. ad economy continues to rebound from the COVID-19 recession, but the rate of expansion began to temper in June, according to the latest data from Standard Media Index. Read the full story by Joe Mandese
The holding company's longtime Chairman-CEO has just signed a new three-year employment agreement that will keep him in place through the end of 2024. Read the full story by Richard Whitman