The Oscars rose to a Nielsen-measured 15.4 million total viewers vs. its all-time low of 10.4 million in 2021. Streaming services collectively had the greatest share of impressions overall, with … Read the full story by Wayne Friedman
Much of Sunday's Oscar show was an off-putting train wreck long before Will Smith decided to commit assault on international television. Read the full story by Adam Buckman
And why Volodymyr Zelensky probably has a better Q score than Vladimir Putin. Read the full story by Joe Mandese
Oscars award ceremonies have in the past featured actors delivering strong opinions about politics and society. But they didn't resort to violent physical actions to drive home their point. Read the full story by Wayne Friedman
Charter clients include The National Hair Loss Foundation, grassroots group Won't You Be My Role Model and the Williams family. Read the full story by Richard Whitman
We -- as news consumers -- are the ones that continually ignore the stories that matter in favor of gossipy tidbits. The slap is just the latest example of this. Read the full story by Gord Hotchkiss
This year, four games have exceeded 10 million viewers, vs. none last year. The games are still 3% lower vs. 2019. From the First Four/First Round through the Elite Eight … Read the full story by Wayne Friedman
Apple Original Films won three awards in all for "CODA." Apple was estimated to have spent more than $10 million on the movie's Oscar ad campaign, according to "Variety." Read the full story by Wayne Friedman
Nielsen Holdings has agreed to be acquired by a private equity consortium led by Evergreen Coast Capital, an affiliate of Elliott Investment Management, and Brookfield Business Partners, for $16 billion … Read the full story by Wayne Friedman
Technically, the most Nielsen can determine is whether a TV set is on or off, what channel it is tuned to, and possibly whether panel members are in the "TV … Read the full story by Nicholas Schiavone
Web3 ad tech won't be about building massive databases and squeezing out bigger and bigger margins from the advertising supply chain. Read the full story by Dave Morgan
An anti-piracy proposal that would require companies to use as-yet-undeveloped filtering tools poses a risk to users' privacy, as well as their ability to access information, Vimeo, Pinterest, Etsy and … Read the full story by Wendy Davis
Investors sent shares of the company down another 8% on the London Stock Exchange today. For the last month shares are down nearly 30%. Read the full story by Steve McClellan
The company also suspended nearly 270,000 accounts from its network, attributing the increase in monitoring to AI. While there were many new patterns, fake celebrity-endorsed investment ads grew. Microsoft took … Read the full story by Laurie Sullivan
A federal judge has granted class-action status to advertisers suing Facebook over allegedly inflated "potential reach" metrics. Read the full story by Wendy Davis
"The Department views the rise of dominant platforms as presenting a threat to open markets and competition," the Justice Department says in a letter to lawmakers. Read the full story by Wendy Davis
Fox remains the leading cable network overall in Q1 prime-time viewing, while MSNBC is third and CNN is lower but still a top-10 cable net. Fox News was up 22% … Read the full story by Wayne Friedman
President Joe Biden's proposed 2023 budget, unveiled Monday, includes an additional $139 million for the FTC and an additional $88 million for the Department of Justice's antitrust division. Read the full story by Wendy Davis
The findings show how adding TV into any mix boosts results. Duh. Read the full story by Joe Mandese
A study recently made the case that alcohol advertising featuring objectified women encouraged male and some female students to manipulate others for sex. Read the full story by Todd Wasserman
Apple may be planning to tie new Apple One services bundles to a device's subscription program with ongoing monthly fees, free new-model upgrades. Read the full story by Karlene Lukovitz