While results were strong, WPP shares fell 8% amid investor concerns of an economic slowdown and how that will affect future company performance. Read the full story by Steve McClellan
After reporting its first financial results since its merger, Warner Bros. Discovery confirmed speculation that it will combine its major streaming services -- HBO Max and discovery+ -- next summer. Read the full story by Wayne Friedman
Welcome to the world we live in: A man dances on a street corner, and in the space of 60 seconds becomes a viral-video sensation. Read the full story by Adam Buckman
Described as a "multi-year partnership," GroupM said it will "invest in the development of the next generation of leaders by opening the world of media and advertising and youth in … Read the full story by Joe Mandese
It was the exact moment when Alex Jones' heart would have broken -- if he had one. Read the full story by Joe Mandese
The company reaffirmed its full-year organic growth outlook of 18% to 22% with momentum continuing into the second half in part driven by an expected strong holiday season. Read the full story by Steve McClellan
While VideoAmp has yet to apply for MRC accreditation, Comscore, iSpot and Nielsen remain "under review," with Nielsen claiming a vote will take place by the end of this year. Read the full story by Joe Mandese
It took nine years for the KSL Media bankruptcy case to wind its way through the courts. It was filed during the Obama Administration and TikTok was still three years … Read the full story by Richard Whitman
The Groupe just won the beverage giant's Southeast Asia assignment, which follows last week's win in India. Earlier this year it won PepsiCo's China media account. Read the full story by Steve McClellan
At each correct answer, the audience roars, while the winning contestants leap triumphantly from their seats to dance, hug and high-five each other. Read the full story by Adam Buckman
"Consumers [are] three times more likely to trust their shampoo brand than news media," says the report from Brand Keys, which is based on a survey fielded in July Read the full story by Joe Mandese
"While lower-funnel activities, like search and display, might seem to be the best options for marketers" they "underperform their long-term counterparts over time," the report concludes. Read the full story by Joe Mandese
A new "Beavis and Butt-head" series coming to Paramount+ this week revives memories of the original MTV series that made headlines in the 1990s. Read the full story by Adam Buckman
LIV Golf is backed by the Saudi Arabian Public Investment Fund, which is throwing around plenty of money, as well as whatever fees it paid to Trump Golf, which is … Read the full story by Wayne Friedman
The beauty giant's exceptional sales gains show that a lipstick splurge feels safe in an uncertain economy -- at least so far. Read the full story by Sarah Mahoney
The number of original scripted series has risen 16% through the first six months of 2022 and is on pace to surpass 2021's all time high of 559. Read the full story by Wayne Friedman
I'm less concerned than FX's John Landgraf, because networks and streamers continue to innovate how they use on-air promotion, social media, or other forms of advertising. Read the full story by Wayne Friedman
The Santa Monica-based media agency, which had been in business for 26 years, counted Netflix among its biggest clients. It also had outposts in San Francisco and New York. Read the full story by Richard Whitman
Big entertainment companies have effectively used synergistic marketing to cross-promote their TV shows and movies in their theme parks. It's time for them to get even more up close and … Read the full story by Wayne Friedman