The Super Bowl is the only American made-for-TV production capable of diverting the attention of an entire nation. Read the full story by Adam Buckman
The cryptocurrency "implosion" and advertisers' concerns about the global economy slowed the sales of the last 5% of inventory, Fox Sports said. Read the full story by Karlene Lukovitz
Creative is reported to center around the upcoming film "Ant-Man and The Wasp: Quantumania," which premieres a week after the Super Bowl. Read the full story by Todd Wasserman
But new data from SMI shows the category has been declining on its own accord, down nearly 10% in 2022. Read the full story by Joe Mandese
Client spending was up exponentially last year (to $65 million) according to figures supplied by agency research firm COMvergence. Read the full story by Steve McClellan
A panel at NBCU Advertising's One23 conference voiced support for a future with multiple currencies for streaming and linear video ad ratings. Read the full story by Dave Morgan
Philippe Krakowsky also told analysts that the pitch pipeline is likely to "pick up steam" following a decline in agency reviews during the pandemic. Read the full story by Steve McClellan
"I believe in the 'A,' but the 'I' is not intelligence to me," the Apple co-founder said during NBCU's showcase of next-gen tech, data and automation. Read the full story by Joe Mandese
The firm met its projection for growth and achieved its earnings margin goal of 16.6%. Read the full story by Steve McClellan
That's because it's actually going to measure the resonance of your ad buys -- not just the reach, but the qualitative impact of it. Read the full story by Joe Mandese
NBCU announced that iSpot and VideoAmp have been certified as currencies for "advanced audience" guarantees today at its One23 developers conference in New York. Read the full story by Joe Mandese
Sunday's Grammy Awards on CBS saw a 28% jump in audience from a year earlier, halting a nosedive in the ratings that started in 2020. Read the full story by Adam Buckman
The masthead, piloted in Q4 2022, aims to reach viewers during moments such as live sporting events that are some of the biggest activation opportunities of the year. Read the full story by Laurie Sullivan
Omnicom reported 7.2% organic revenue growth for the fourth quarter. The current growth outlook for 2023 is 3% to 5%. Read the full story by Steve McClellan
Ad industry groups responded to President Joe Biden's call for new privacy laws by reiterating their support for some form of national legislation, but making clear that they will oppose … Read the full story by Wendy Davis
President Joe Biden plans to call for stringent curbs on targeted advertising data collection in Tuesday evening's State of the Union address. Read the full story by Wendy Davis
The news raises questions about the role of MediaLink founder and Hudson MX investor Michael Kassan, who was given control when founder JT Batson left to run the U.S. Soccer … Read the full story by Joe Mandese
The good news is that the ad industry has been developing an organizing principle to make itself carbon neutral. The bad news is it's not exactly media neutral. Read the full story by Joe Mandese
Alphabet CEO Sundar Pichai on Monday explained how the company will launch a conversational AI service called Bard. The test will allow users to provide feedback. A public release will … Read the full story by Laurie Sullivan
The men's down-there grooming brand is focusing on faces, making the comedian's sparse beard the star of the show. Read the full story by Sarah Mahoney
VVIP Ventures will expand the Enquirer's digital footprint, the new owners say. Read the full story by Ray Schultz
I put it to the test. And for the cost of a $2.99 trial, a generative AI app rendered a large volume of high-quality images for my personal avatar, at … Read the full story by Steven Rosenbaum
That's what a veteran source asked when we reported that OpenAP formed a "JIC" to create new ad currencies in advance of the 2024 upfront marketplace. "Good question," I answered, … Read the full story by Joe Mandese