The role of procurement departments in determining agency compensation has grown dramatically in just two years, and is now the biggest part of client … Read the whole story
Want to read a book? There's an app for that. Check your heart rate? There's an app for that too. How about guestimate the … Read the whole story
Havas' Boston-based Arnold Worldwide unit has named agency vet Corey Mitchell president of its New York operations. Mitchell, who will sit on Arnold's global … Read the whole story
In a lawsuit plaintiffs say they want triple damages, alleging that the misappropriation for Honda's "Do More New" ad was deliberate. Read the whole story
We all know the agency business is rough these days. But there are still a few people happily living the Mad Men life, completely … Read the whole story
When you’re hot and endorsements deals roll in, you’ve got to strike while the getting’s good. That’s why James Harden of the Houston Rockets … Read the whole story
AKQA named Sebastian Gunnewig as director of brand strategy and planning in the agency’s San Francisco office. In his new role, Gunnewig will manage … Read the whole story
U.S. Bank, the self-described fifth largest commercial bank in the United States, named Butler, Shine Stern & Partners as its creative agency, following a … Read the whole story