The Super Bowl opened with a lavishly fur-coated Joe Namath (in a world full of PETA) screwing up the coin toss. That act proved strangely prophetic. Read the whole story
A just-out analysis from Omnicom's Annalect reports that four ads tied for the highest score on the funny scale. Other ads pulled at the … Read the whole story
We interrupt your terribly busy day with this heart-stopping bulletin: Conover Tuttle Pace has a new Web site. Oh, the humanity! And MARS Advertising … Read the whole story
MasterCard has selected Carat to handle most of its global media buying and planning business after a formal review that began in November, the … Read the whole story
The Chicago-based agency will effectively serve as Sony's sales rep in the U.S. market. The system also provides marketers with real-time analytics. Read the whole story
Matt Seiler, global CEO of Interpublic's Mediabrands, has been named president of the prestigious Media Lions jury for the 2014 Cannes Lions festival. The … Read the whole story
Forge Worldwide has added distiller Privateer American Rum to its client list, the ad agency announced Wednesday. Forge will be helping Privateer, which began … Read the whole story
How many bottles of Gatorade does it take to fuel an NFL team to the Super Bowl? Try 3,840. During Super Bowl week, Gatorade … Read the whole story
Alexandra Haack joined Horizon Media as supervisor, mobile strategy, reporting to Sarah Bachman, director of mobile strategy. Haack joins the agency from PHD, where … Read the whole story
Red Mango, a yogurt and smoothie brand, tapped EGC Group as its lead marketing and advertising agency of record. The assignment includes strategy, creative … Read the whole story