The threat from bots in online advertising and data breaches in electronic commerce and emerging payment systems continues to grow. While threats and new … Read the whole story
As we all celebrate the merging of Mullen and Lowe and Partners, there's another bit of Lowe-related news going on that isn't so pleasing. Read the whole story
The new platform will utilize data from IPG's Audience Measurement Platform including data related to targeting, purchases, and TV viewership. TubeMogul will supply the … Read the whole story
The company selected Starcom last August, but after a corporate restructuring earlier this year, it decided to revisit the status of its media agency … Read the whole story
Google's dominance as the world's largest media owner has increased, with the gap between it and its nearest competitor widening significantly over the past … Read the whole story
That's according to a Havas study, which found social media to be partly the blame for the widespread dissatisfaction. One in three millennials say … Read the whole story
From social engagement to geo-tracking, the Interactive Advertising Bureau is offering a life preserver to digital marketers sinking in a sea of data. The … Read the whole story
You've been champing at the bit for streaming services to offer a large enough array of programming so you can call the cable company … Read the whole story
Quilted Northern launched a series of TV spots with an unusual tagline: "Designed to be Forgotten." What about the poor bathroom accoutrements that can't … Read the whole story
Camp + King hired Jesse Dillow as a creative director for the San Francisco-based agency. Dillow will work alongside creative director Rikesh Lal on … Read the whole story
Following a review, Redhook Brewery named Duncan/Channon as its agency of record. Duncan/Channon will handle strategy, creative and media elements. This marks Duncan/Channon’s second brand … Read the whole story