The Tokyo-based holding company is still investigating but said some of the faulty transactions appeared intentional and others were due to 'human error." So … Read the whole story
Mediasmith, an independent digital agency based in San Francisco, has pulled out of the 4As, citing the trade association's failure to support the Association … Read the whole story
Getting their attention can be a daunting task. Today's consumers are constantly bombarded with marketing messages, from commercials and billboards to guerilla marketing tactics. … Read the whole story
The agency, recently acquired by Dentsu Aegis Network, is tasked with developing brand strategy and creative for EmblemHealth and its partner, AdvantageCare Physicians (ACPNY), … Read the whole story
This unique creative partnership between London in New York and the Met is a first for the Met Opera and is a new collaborative … Read the whole story
Horizon will be responsible for media planning and activation across all channels in the U.S., including TV, radio, digital, print, and out-of-home. The shop … Read the whole story
The UK holding company has made an investment in LNEI, a leading French media group with stakes in such well-known publications as "Le Monde" … Read the whole story
Toyota is teaming with NASCAR driver Carl Edwards for the automaker's second sports-themed broadcast campaign this year. Developed with agency Saatchi & Saatchi LA, … Read the whole story
According to this new study conducted by IPG Media Lab, Forbes and the Newhouse School at Syracuse, branded content just kills it when compared … Read the whole story