Seventeen media, marketing, and communications agencies are partnering to form Titanium Worldwide, the first collective of certified-diverse companies operating as a single agency. It … Read the whole story
The increase will come, specifically, from publishers adoption of header bidding, a shift away from fixed CPMs and better pricing software. Read the whole story
Previously, the company had used a number of smaller agencies to handle various media-related assignments. Compass Point//McCann will be responsible for media strategy, analytics, … Read the whole story
Rocked by two recent scandals that are still being investigated, Dentsu said today it was canceling its annual New Year Party, which had been … Read the whole story
Bobby Pearce, current ECD, is being promoted to managing partner, chief creative officer. Wells Davis is departing Leo Burnett to join as managing partner, … Read the whole story
He will be based in Baltimore and report to global head of earned media Nick Fettiplace, who is responsible for growing the global agency's … Read the whole story
MediaPost has inducted nine executives into its annual "All Stars," including: Linda Boff, GE; Bob Liodice, Association of National Advertisers; George Schweitzer, CBS; Josh … Read the whole story
WPP's boss is right to be concerned, but if brands are hoping to strike back at the big guys, they may find they are … Read the whole story
"I met someone." His name is #BusterTheBoxer. Let's launch! Read the whole story
Rauxa named Erika Williams as vice president of business strategy. She will be based out of the agency's New York office and lead its … Read the whole story
Bruce Mau Design (BMD) created a new brand identity for ASICS Tiger. Expanding from ASICS' logo, the new brand identity serves as a link … Read the whole story