Data and intelligence are at the core of the new agency that Omnicom created for McDonald's after it won the fast food giant's U.S. … Read the whole story
PR Agency Thinks Marketing And Communications Industries Have Important Role in Combatting Fake NewsAccording to a new study, 82% of Americans register concern over fake news and 71% say it contributes to incivility. Read the whole story
CEO McDonald told attendees at the ARF's annual gathering that the organization would focus on research projects that will advance the advertising and marketing … Read the whole story
- COMMENTARY
There's a growing body of evidence that demonstrates the hiring process can be heavily influenced by unconscious bias, even among experienced recruiters and hiring … Read the whole story
The North Carolina Craft Brewers Guild has appointed BooneOakley as its first AOR. Previous marketing was developed in-house and earlier by ShapiroWalker Design, Winston-Salem, … Read the whole story
In today's quickly evolving, highly fragmented advanced TV universe, everything begins with data, says Mike Bologna, president, GroupM's Modi Media, speaking about his agency's … Read the whole story
With a lack of confidence in Google's ability to move quickly to improve brand safety controls, Pivotal Research Analyst Brian Wieser wrote that "the … Read the whole story
As part of the project, HECHO EN 72 brought in documentary director Kassim Norris to create a film that illustrates how everyone is connected … Read the whole story
Bargain or robbery? Look close and you'll see it's robbery. UN Women launched #StopTheRobbery to support equal pay for women. This campaign illustrates how, … Read the whole story
VML hired two and promoted two in an effort to strengthen its creative department and integrated production offerings. Kelly Durham was promoted to executive … Read the whole story
Barker was named agency of record for Miele, tasked with handling traditional and digital tactical advertising, social media marketing, and promotional support for the … Read the whole story
