In an overseas expansion move, U.S.-based sports marketer rEvolution is acquiring London-based sports marketing outfit Revolution Sports Marketing Group. Besides the name there was … Read the whole story
Brands that allocate 15% or more of their ad budgets to out-of-home media generate significantly greater levels of brand "uplift" from social media, finds … Read the whole story
The episode will have special creative content and surprise guests. T-Mobile, a major sponsor, has begun a "first-of-its-kind partnership" with the program. Read the whole story
If the ad giant doesn't take steps to modernize its operating model, Forrester believes that could happen. Read the whole story
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The digital veil of anonymity has given data stewards permission to depreciate the human connection. To be more transparent, our industry needs to recognize … Read the whole story
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Everybody is now jumping on the brand safety bandwagon, as if it's some math calculation to be solved to figure out how to keep … Read the whole story
WPP's Y&R is promoting four senior creative leaders to executive creative director roles as recognition for their respective contributions to the agency. Nathalie Brown … Read the whole story
The Toronto-based storefront serves as a series of "playful, interactive spaces" where visitors can test the brand's kitchen, laundry, and floor-care appliances. Read the whole story
FCB's Kuala Lumpur office has been selected as Clorox's social media agency for both Malaysia and Singapore following a competitive review. This appointment expands … Read the whole story
