The company cited big losses late last year as the major cause and noted that those losses will continue to have an impact on … Read the whole story
Brands include Tylenol, Zyrtec, and Listerine. WPP has overseen these accounts for decades. Read the whole story
The WPP agency is partnering with Autism Speaks, Best Buddies, and Special Olympics for the "Delivering Jobs" campaign to spotlight how a workforce benefits … Read the whole story
The move is intended to boost Roku as a full-service platform to better compete with other major OTT platforms including Amazon Fire TV, which … Read the whole story
The partnership between data and media measurement company Freckle and iCrossing will provide offline measurement to search clients, helping them to measure performance and … Read the whole story
Earlier this year, energy giant Centrica ran a global holding company pitch. It lasted six months, but in a recent debriefing Group CMO Margaret … Read the whole story
Digital audio ads are also common components of the local media mix employed by agencies, a Borrell poll shows. Read the whole story
Milwaukee Public Library (MPL) is attempting to entice more visitors by hosting a rap battle where teens performed their original music before a panel … Read the whole story
Power tool company Chervon has named O’Keefe Reinhard its creative agency of record following a formal review. Incumbent The Escape Pod participated in the … Read the whole story